19 04, 2017

What Should You Wear to a Networking Event?

By | 2017-04-19T10:20:29+00:00 April 19th, 2017|Social Media & Networking|

What should you wear to a networking event? That’s a good question because the answer depends on the event and your purpose for attending. Are looking for new customers, a job, or to connect with influencers? Is the event after hours at a local watering hole or is a business luncheon at a fine dining [...]

14 04, 2017

And Then She Asked me, “Where Do You Go to Learn How to Sell?”  

By | 2017-04-14T09:42:29+00:00 April 14th, 2017|Sales & Marketing|

I was chatting with a  co-worker about action plans following up on a customer service assignment when she asked me where to go to learn how to sell. The question took me by surprise. As far as I could recall no one had ever asked me this question. So, where do you go to learn [...]

13 04, 2017

Can Gamification Make Trucking Fun?  

By | 2017-04-13T10:43:30+00:00 April 13th, 2017|Trucking & Logistics|

Can gamification be used to boost performance, recruit a new generation of drivers, and improve health and safety? Can gamification make trucking fun? We believe it can because it's worked in other industries.  So here’s how it could work. What is Gamification? The key element of gamification is to take gaming principles and apply them [...]

12 04, 2017

Photo Blog: Ants Trucking

By | 2017-04-12T13:08:29+00:00 April 12th, 2017|Featured Customers|

One of the most important considerations with fleet graphics especially on a 53-foot trailer is whether the brand is recognizable. Tractor-trailers are most often seen cruising the American highways at 55 MPH. Motorist only have moments to decipher the copy and images on the side of a trailer. The Ants Trucking graphics deliver their message [...]

10 04, 2017

Training a Social Media Backup Person

By | 2017-04-10T10:28:40+00:00 April 10th, 2017|Social Media & Networking|

For the last seven years whenever I’ve taken time off or worked off site, I’ve continued to administrate 18 social media accounts daily. Every morning, I’d tweet, post, and schedule multiple accounts on six networks. On Twitter alone, I’d post 50 tweets per day on four accounts. I also publish a new blog post daily [...]

7 04, 2017

Are You Managing Your Business or is it Managing You?

By | 2017-04-07T09:55:27+00:00 April 7th, 2017|Small Business Matters|

I’d like to share two stories about small business owners. One is about managing your business the other is about being managed by the business. A Tale About My Dad My father worked in the grocery business for more than 50 years. He began as a stock boy in the late 1940’s and worked his [...]

27 03, 2017

Vehicle Graphics: It’s not About You It’s About Your Customer

By | 2017-03-27T10:30:04+00:00 March 27th, 2017|Vehicle Wraps & Graphics|

Like many things in business, vehicle graphic design isn’t about you—it’s about your customer. Too often, business owners and managers work from the point of view that what they like, what appeals to them, is what's good for their business. And just as often that’s not true. Let me ask you a question, are you [...]

23 03, 2017

4 Ways Corporate Giving and Volunteering Helps Your Business

By | 2017-03-23T09:31:21+00:00 March 23rd, 2017|Giving Back|

Does your corporation give back to the community?  Do employees participate? If so, you’ve already seen benefits from giving back, but there may be more reasons to participate in charitable giving than meets the eye. Reduces Turnover and Increases Productivity One way to reduce turnover and increase productivity is employee engagement. While business leadership struggles for [...]