29 04, 2015

Branding Your Business—the TKO Way

By | 2015-04-29T06:44:55+00:00 April 29th, 2015|Marketing Services|

This fun and factual video was created by Eric Benge for a presentation given to an HVAC association. It was just too entertaining to let languish on a shelf—so we posted it here and made it public on YouTube. We’re Passionate about Helping This is a marketing promotional video. It’s more salesy than what we [...]

2 12, 2014

Content isn’t King—Usefulness is

By | 2014-12-05T09:06:25+00:00 December 2nd, 2014|Marketing Services, Promotional Products, Sales & Marketing|

Content is king. Hail the king! Long live the king! Except…content isn't king. Let me explain. Yes, content curation is an effective, maybe the most effective, strategy to bring prospects to the top of the lead generation funnel. Without content, sites end up languishing on page three of a Google search. Therefore, content is a [...]

4 11, 2014

New Business Graphics and Signage Checklist

By | 2014-11-04T08:36:19+00:00 November 4th, 2014|Marketing Services, Promotional Products, Signs for Business, Trade Shows & Events, Vehicle Wraps & Graphics|

I asked our sales staff the following question. “If a friend of yours was starting a new business what graphics and signage would you tell him or her to consider?” Several of the team said it would depend on the type of company. What they would specify might depend on whether it was a brick [...]

18 08, 2014

Reaching Your Target Audience  

By | 2016-05-03T14:45:12+00:00 August 18th, 2014|Marketing Services, Promotional Products|

When the Ansell Corporation was considering the most effective method to introduce its line of industrial safety gloves to thousands of food processors the TKO Marketing Solutions team…offered a solution. How could beef, pork, poultry, seafood, fruit, and vegetable processors best be reached? Make it Easy, Fun, and Convenient TKO Marketing solutions combined its two primary services, Promotional [...]

13 08, 2014

How One Small Biz Coordinated Marketing

By | 2014-08-14T13:28:10+00:00 August 13th, 2014|Marketing Services|

TKO Graphix has been associated with Primary Grounds Landscaping for several years. We first became acquainted with them while designing, fabricating, and installing their fleet graphics. TKO Graphix and Primary Grounds share many of the challenges and opportunities of small business in America including coordinating marketing initiatives. Many small businesses aren't in the position to [...]

28 07, 2014

 Building a 21st century In-house Marketing Team

By | 2014-10-06T10:08:25+00:00 July 28th, 2014|Marketing Services|

After reading a post about creating a marketing team, which was aimed at ad agencies and large firms, I asked our team how they would build a small business in-house marketing team—what positions they would fill. The article from INC. Tips and Tools for Building a Marketing Team is a good start. The piece discusses the [...]

16 06, 2014

How to use Print Collateral Marketing Materials

By | 2014-06-24T12:23:43+00:00 June 16th, 2014|Marketing Services|

A while back we shared a post Why Brochures are Still a Valid Marketing Tool. The point of the post was that in this day of electronically shared data not everyone can be reached electronically when they are ready to be contacted. For example, sharing a brochure at an event may be the timeliest way [...]

10 06, 2014

Is This What Your Content is Missing?   

By | 2014-06-24T12:31:33+00:00 June 10th, 2014|Marketing Services, Social Media & Networking|

A few years ago a gunman perched atop an eight story Indianapolis parking garage  fired shots at nearby buildings; although he had committed a murder and eventually took his own life, no pedestrians were injured, in part because the news exploded on twitter, warning everyone off the streets. Fear and concern motivated people to share the [...]

27 05, 2014

How to Simplify Marketing in the 21st Century

By | 2014-06-24T12:39:31+00:00 May 27th, 2014|Marketing Services|

I know because I was there—marketing in the 20th century was simpler. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. Here’s What I Mean In the late 1970’s I took a position with a startup (We didn't call it that, but that’s [...]

22 04, 2014

Where Do You Need Marketing Help?

By | 2014-06-24T13:09:34+00:00 April 22nd, 2014|Marketing Services|

In 2008, I facilitated a TKO Graphix vision team. The team included C-level staff, longtime customers, and successful business people. One of the members, Bob Dillon, president of Unique Home Solutions, offered his vision for growth. He had successfully grown his company by offering superior products and service thus creating a base of satisfied customers. [...]