2 12, 2014

Content isn’t King—Usefulness is

By | 2014-12-05T09:06:25+00:00 December 2nd, 2014|Marketing Services, Promotional Products, Sales & Marketing|

Content is king. Hail the king! Long live the king! Except…content isn't king. Let me explain. Yes, content curation is an effective, maybe the most effective, strategy to bring prospects to the top of the lead generation funnel. Without content, sites end up languishing on page three of a Google search. Therefore, content is a [...]

4 11, 2014

New Business Graphics and Signage Checklist

By | 2014-11-04T08:36:19+00:00 November 4th, 2014|Marketing Services, Promotional Products, Signs for Business, Trade Shows & Events, Vehicle Wraps & Graphics|

I asked our sales staff the following question. “If a friend of yours was starting a new business what graphics and signage would you tell him or her to consider?” Several of the team said it would depend on the type of company. What they would specify might depend on whether it was a brick [...]

18 08, 2014

Reaching Your Target Audience  

By | 2016-05-03T14:45:12+00:00 August 18th, 2014|Marketing Services, Promotional Products|

When the Ansell Corporation was considering the most effective method to introduce its line of industrial safety gloves to thousands of food processors the TKO Marketing Solutions team…offered a solution. How could beef, pork, poultry, seafood, fruit, and vegetable processors best be reached? Make it Easy, Fun, and Convenient TKO Marketing solutions combined its two primary services, Promotional [...]

12 08, 2014

Where Will Your Promotional Product End Up?  

By | 2014-08-12T17:58:19+00:00 August 12th, 2014|Promotional Products|

You've decided to give your customers a thermal cup at your product launch. You've taken the time to choose a cup you know they’ll appreciate. It’s a really good cup. You’ve envisioned your customers being reminded of your brand and product every day with their morning coffee at the office. Then at the event your [...]

15 07, 2014

Why Every Business Needs Automotive Promotional Products

By | 2015-12-30T14:57:43+00:00 July 15th, 2014|Promotional Products|

As of 2012 there was 253 Million Vehicles Registered in the United States of America. Approximately 67% of the total population of 320 million Americans are 16 years of age or older; eligible for a driver’s license. The total number of licensed drivers in the USA is 196 million, which translates to 1.3 vehicles on the road for every [...]

10 07, 2014

Do Promotional Products Drive New Business?

By | 2016-05-03T14:45:11+00:00 July 10th, 2014|Promotional Products|

You’re preparing for an open house, trade show, or new product introduction; you've considered specialty branded giveaways, but wonder how effective they are. Wouldn't it be just as productive to hand out business cards? Promotional products certainly make sense as an appreciation gift for customers, but what about prospects that are unfamiliar with your business? [...]

26 06, 2014

What do Consumers Think of Promotional Product Advertisers?

By | 2016-05-03T14:45:10+00:00 June 26th, 2014|Promotional Products|

You've thought about using promotional products as giveaways at events, trade shows, and new product introductions, but you have reservations. You’re skeptical about specialty products impact and you’re fearful what your customers might think. Will your prospects think you’re too pushy? Will clients think promotional products are cheap and demeaning? Will the impact of using [...]

17 06, 2014

Exploring Awards, Trophies, and Recognition Reward Options

By | 2015-09-03T10:07:14+00:00 June 17th, 2014|Promotional Products|

We were recently asked, “Our organization has an annual awards banquet. We've used the same style of trophy since 1998. I wondered—what else is available?” There are a lot of options depending on a company’s culture, the type of recognition, and budget. An awards banquet could use statues, obelisks, or pyramid shaped awards made from [...]