12 01, 2017

Who Should Work Trade Shows?

By | 2017-01-23T09:48:22+00:00 January 12th, 2017|Trade Show|

You’ve spent a lot of time and effort on an upcoming trade show. You’ve updated your display, paid for a prime location, and invited customers to your booth. And you’ve done everything you can to ensure a successful show—almost. Have you considered who should work trade shows as well as who shouldn't? None of your [...]

22 09, 2016

How to Dress for Success at Your Next Trade Show

By | 2016-09-22T09:21:52+00:00 September 22nd, 2016|Trade Show|

I didn’t know whether to write how to dress or how not to dress, so I’ve shared some of both. What you wear will impact the success of your trade show. Choosing the right apparel can be the difference between enjoying the show and being miserably uncomfortable. What you wear can attract or repel prospects. [...]