6 10, 2016

10 Ways to Improve Trade Show Lead Generation

By | 2016-10-06T10:18:05+00:00 October 6th, 2016|Trade Shows & Events|

For most organizations, whether B2B, B2C, or NFP the number one reason to exhibit at a trade show is business development—leads. Selling retail products, connecting with businesses, and identifying donors are ultimately the goals of most show exhibitors. It’s easy to forget that trade show lead generation is the name of the game and get [...]

4 03, 2016

What not to do at a Trade Show Booth

By | 2016-03-04T09:38:30+00:00 March 4th, 2016|Trade Shows & Events|

I’ve written several posts on how to manage a trade show booth. What to do, what to bring, and how to prepare. Here’s one example, Trade Show Marketing Checklist. I’ve shared Items not to forget at a trade show, and 10 ways to improve your trade show results. But I haven’t written about what not to [...]

1 10, 2015

Why Your Next Convention Should be in Indianapolis

By | 2015-10-01T10:53:43+00:00 October 1st, 2015|Indianapolis Events, Trade Shows & Events|

Indianapolis has become a convention destination city. In a poll conducted by USA Today, 10 Best Convention Cities, Indianapolis was ranked number one.“In 2012, 26 million people visited the city. Occupancy at Downtown's 7,100 hotel rooms was 70.3 percent in 2013, up from 68.5 percent in 2012.” -- Indianapolis Star. Those numbers continue to grow. Indy must [...]

24 03, 2015

Table Top Advertising is Tops

By | 2015-04-23T14:56:29+00:00 March 24th, 2015|Sales & Marketing, Trade Shows & Events|

Look around your organization. How many plain plastic, wood, or glass top tables can you identify? Where are these tables? Are they in the customer lounge, employee break room, or in a brick and mortar retail setting? How many table top opportunities do you recognize? Table Tops can be used in Multiple Ways  Table top graphics are [...]