3 11, 2016

How to Speak, and not Speak, with Trade Show Prospects

By | 2016-11-03T09:58:03+00:00 November 3rd, 2016|Trade Shows & Events|

I’ve shared How to Engage Prospects at a Trade Show and What not to do at a Trade Show. However, I've seen little about how to use your voice at a trade how. How we say words, our intonation, and inflection may have more to do with our meaning than the words we say. This is critical, [...]

6 10, 2016

10 Ways to Improve Trade Show Lead Generation

By | 2016-10-06T10:18:05+00:00 October 6th, 2016|Trade Shows & Events|

For most organizations, whether B2B, B2C, or NFP the number one reason to exhibit at a trade show is business development—leads. Selling retail products, connecting with businesses, and identifying donors are ultimately the goals of most show exhibitors. It’s easy to forget that trade show lead generation is the name of the game and get [...]

30 06, 2016

Keys to Successful Trade Show Booth Design Part One  

By | 2016-06-30T08:46:12+00:00 June 30th, 2016|Trade Shows & Events|

The truth is there are some events where all that is needed is a table and a retractable banner. The purpose of a trade show exhibit isn’t to gather leads, answer questions, or sell product. That’s the staff’s responsibility. The booths job is to capture trade show attendees attention. I’ve worked small shows where attracting [...]

6 04, 2016

How to get the Best Trade Show Location for your Buck

By | 2016-04-06T09:52:15+00:00 April 6th, 2016|Trade Shows & Events|

I remember a trade show, from years ago, that should’ve been a success. Should’ve, was the key word. We had a great display, promotional products, and a call to action. Our staff was experienced and ready to work the show. There was one problem; we ended up in the rear left corner of the show. [...]

25 03, 2016

3 Steps to Selecting the Best Trade Show to Exhibit

By | 2016-03-25T10:19:17+00:00 March 25th, 2016|Trade Shows & Events|

To be honest, my best qualification for writing this post is the mistakes I’ve made. My lack of research and trial and error method of choosing shows has been costly. Too often, I would pick a show by throwing darts at the wall. Over the years, I learned to gather information from the show to [...]

1 10, 2015

Why Your Next Convention Should be in Indianapolis

By | 2015-10-01T10:53:43+00:00 October 1st, 2015|Indianapolis Events, Trade Shows & Events|

Indianapolis has become a convention destination city. In a poll conducted by USA Today, 10 Best Convention Cities, Indianapolis was ranked number one.“In 2012, 26 million people visited the city. Occupancy at Downtown's 7,100 hotel rooms was 70.3 percent in 2013, up from 68.5 percent in 2012.” -- Indianapolis Star. Those numbers continue to grow. Indy must [...]

24 03, 2015

Table Top Advertising is Tops

By | 2015-04-23T14:56:29+00:00 March 24th, 2015|Sales & Marketing, Trade Shows & Events|

Look around your organization. How many plain plastic, wood, or glass top tables can you identify? Where are these tables? Are they in the customer lounge, employee break room, or in a brick and mortar retail setting? How many table top opportunities do you recognize? Table Tops can be used in Multiple Ways  Table top graphics are [...]