Do Your People Believe Your Company Values are Real?

We all hope our employees follow and abide by company policies and procedures. We want to believe our teammates share the values set forth in mission statements and vision manifestos, but do we know they share our company values? Not unless we ask.

Are Leadership and the Team on the Same Page?

The problem with asking employees if they share the leadership’s business beliefs and company values is we may not like the answer. It may be that they do indeed believe in the organization’s values, ethics, and moral code, but don’t believe the company is achieving them. If that’s case wouldn’t you want to know?

Conduct a Values Compliance Survey

To conduct a values compliance survey carefully consider your organization’s values and then choose three to five to survey.

  • What values are most likely to be considered unattained?
  • Are there values, which left unfulfilled, could adversely affect your company or department?
  • What are the most important values in your culture?
  • What values are most important to you?
  • Ask the team what values they consider to be most impactful.

An Example Survey

Here’s a company values survey we completed with a group of Customer Service Representatives at TKO Graphix.

TKO Graphix Value Compliance Survey

Our company has certain beliefs and values at the core of our business. These values aren’t only what we believe, but they’re what has made our organization successful and helped us grow. After more than 30 years of conducting business, it’s easy to assume we’re meeting our value expectations. However, management isn’t always in the trenches. We don’t always know the daily interactions of our company, but you do. We’d like your opinion on five cultural values. We’re not asking you to grade yourself but the company overall.

On a scale of 1 – 10 with 10 being the most positive, how would you rate TKO’s compliance of the following values?

  1. We live by the belief that customers come first.
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Comment _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  1. The accuracy on orders is about as good as it can be.
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Comment _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  1. Communication between departments and with clients is timely and complete.
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Comments _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  1. TKO Employees are friendly and helpful to customers, venders, and each other.
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Comments _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

  1. Delivering the best possible product to consumers is always our goal.
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Comments _________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What do Your Employees Believe?

What do your employees believe? Stop; don’t even try to answer that question because you can’t answer it. Only your employees can. And before you tell me you know your employees and what they believe let me ask you a question. What if you don’t? What if you can’t see the forest for the trees? Is it possible your valued employees might have suggestions for improving your organization?

I thought I knew what the answers would be to our survey, but I didn’t know them all, and TKO will be better for it, but that’s another post.

By | 2017-03-16T15:16:53+00:00 March 16th, 2017|Small Business Matters|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+

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