The most expensive customer is the one you lose. Replacing lost clients with new prospects through marketing and advertising strategies is costly in dollars and time. Doesn’t it make sense to focus on keeping the customers you have? The business world moves at such a hectic pace today that organizations lose sight of where their priorities should lie. Developing customer loyalty should be at the top. There may be nothing more important than building a base of loyal customers and keeping them happy.

How to Build Customer Loyalty with Clients

10. Offer an outstanding product – No way around this. Regardless of how personal and sincere your business is if you don’t have the goods it doesn’t matter.

9. Give ‘em what they need – Not what you want to market, or what you think they need, but what they need based on market research and customer surveys.

8. Communicate – A customer should never have to check on the status of their work because you should always stay ahead of them. Even if the information isn’t what the customer wants to hear, hearing it builds trust. When a customer is forced to uncover bad news the business relationship will be strained. Listen to customers. Ask for their advice. Learn where and how they need your help.

7. Recognize their contributions – Look for ways to show your appreciation. Thank customers for their patronage. Let them know how important they are to your organization.

6. Offer outstanding customer service – Your entire organization, not only the customer service department, should be customer-centric. Everyone in your organization should put customers first. Is customer service part of your marketing plan?  

5. Happy employees make customers happy – Conversely unhappy employees could care less about your customer. If you want to make customers happy, treat your employees fairly. Make them part of the team. Give them customer service expectations and the training to fulfill your customer’s needs.

4. It’s not one size fits all – Don’t try to put round pegs in square holes. Learn your customers’ needs and do your best to personalize solutions for each.

3. Promote them – If you want to build customer loyalty give your customers a reason that’s above and beyond. Be an evangelist for your customers. Send clients to your customers, promote them, and look for ways to help their business.

2. Add value – Give your customers more than they expect. Under-promise and over–deliver. Throw in extras and add-on. Surprise them with a special offer or unasked for service.

And the number one answer is, drum roll, please…Solve Problems.

If you want to build customer loyalty, make your customers’ life easier. You’ll seldom lose a customer when you solve their problems. How to Identify Your Customers’ Problems.  

Learn from the Loss

The next time you lose a valuable customer ask yourself why. Did your organization communicate poorly, not meet the customer’s needs, or forget to recognize how important they were to your business? How does your company treat its customers? Would you be loyal to you?

If you’d like to read more try this, Does Your Business Attract nor Repel Customers?