We posted our first video on YouTube, TKO Graphix Video, more than seven years ago. Since then we’ve uploaded more than 175 videos and have more then 150,000 views. We’ve uploaded many types of videos. Some of these video categories will fit your business and culture, others may not.
It doesn’t take much research to learn that video should be an integral component of any marketing plan. “According to an upcoming report from HubSpot Research, 54% of consumers want to see videos from brands they support in comparison to email newsletters (46%) or social image (41%) based content. We also found that video content was the most memorable (43%) in comparison to text (18%) and images (36%).” – HubSpot Video Marketing.
Where Do You Start
Let’s make this easy. Listed below are 18 types of videos with examples from the TKO video archives. To get started pick one category, watch the video, takes notes, and then outline a video for your organization.
Next, ask your team if anyone has video shooting and editing experience, you may be surprised. If no one has video experience, then contact a local video production provider. Here’s another option, if you google video editing services you’ll find videographers who specialize in taking your rough footage and editing it, which is a lower cost option than hiring a full production team, yet will still have a professional touch.
Your Videos Don’t Have to Be Perfect
Most of our videos are RSV (Real Simple Video). However, what the videos accomplish is reaching a targeted audience. Be warned all of our videos aren’t the highest quality – there not meant to be. Here’s an example, Why Simple Videos Work.
18 Types of Videos Any Business Can Do
Does your organization sponsor events, are you involved in the community, how about annual outings, holiday parties, and award ceremonies? All are video opportunities, because consumers want to work with businesses that care. So, show them that you do with a short video.
Consumers are sick and tired of being pitched and sold, aren’t you? Consider this, when you vet a company or product do you look for reviews and testimonials? I know I do and many of your prospective customers do as well.
Every hour of the day people are searching for educational information. What better way to deliver what folks are looking for than by video? So, give it to them.
Some products are easy to price, others such as vehicle graphics are complicated by multiple options. So, in that case, share the key variables and offer price ranges.
Behind the Scenes
People want to see behind the curtain, they not only want to know what you do but how it’s done. For example, if you’ve ever wondered how to wrap a 53-foot tractor-trailer, then you might find this two-minute time-lapse video intriguing.
What advantages do you have over your competition, what sets you apart? What is your USP (unique sales position)?
What tools, training, and equipment do you have that helps your target audience, and how can it help them?
How Else Can You Help?
We’ve helped customers and potential clients with expertise that has nothing to do with our business such as this, “Our marketing team recently attended an event with a potential customer. We knew they’d just started using social media in their business. We explained our newest service, TKO Signs, and its benefits. Then, we offered to share our experience with social media. We spent the rest of our time discussing how to use social media, and how it could help them. A few days later, they contacted us about a national signage project.” — How to Write an Elevator Pitch
How do you turn a plain white 1993 provost bus into a party bus? Watch and learn.
Share your brand and promote your business with video. Not only do these work online but branding videos are excellent for events and trade shows.
Make People Feel Good
How do you make people feel good? How about the surprise reunion of a young man and the woman who raised him? This one brings a tear of joy to my eye every time I watch it.
What’s the story behind your organization? Share your history.
Just for Fun
Sometimes you just gotta have a little fun, because, people like to laugh How to apply a Plotter Cut Decal to a Vehicle: Reenactment
Let Team Members Share
Team members often have a new or different perspective such as TKO Graphix designer Jamie Burch in this video.
This short animated video is an example of having some fun while promoting a solution to a common problem for small businesses.
Share your Expertise
This Plainfield Police vehicle rebrand is a perfect example of showing expertise and adding a call to action.
This one’s easy we get tons of FAQ’s.
There you have it 18 types of videos. I’m certain at least one fits your business, and it might have even sparked a few ideas. If video isn’t part of your marketing plan, it’s high time it is. So, pick one and have at it.