Last October, TKO Graphix sponsored the Master’s of Business Online conference. Once again it was an outstanding event—I left with pages of notes and actionable ideas. Prior to his appearance, Chad Pollitt, asked me to critique his presentation, Embracing Digital Personas. It was thought provoking, entertaining, and filled with takeaways … there wasn’t a lot to critique. I did, however, share three audience involvement strategies that have helped me.
How to Involve Your Audience
• Arrive early and mix with the crowd. Introduce yourself and ask what attracted them to attend and what they hope to gain from the presentation. Ask specific questions from your presentation and if their answer fits—ask if you may call on them. Identifying several people to call on paves the way for others to feel comfortable participating and will add another level of engagement to your presentation.
• Ask open-ended questions throughout your presentation. Don’t settle for closed-ended leading questions like, “You know what I mean, don’t you?” Call out questions such as who does this, how do you use it, and what have you found. Ask the audience who, what, when, where, why, and how.
• At the end of your presentation, after Q & A, ask the audience what they got out of the presentation. Set it up by asking the group to think about one takeaway from your presentation they will embrace. Then ask them to share what they learned and how they plan to use it.
There are many ways to involve your audience in a presentation. You can give assignments, hand out action sheets to complete, or give a social media call to action. All of these strategies can help you connect with your audience. By taking proactive action, you can impact how your audience engages with you and not leave it up to chance. So let me ask you—what did you takeaway from this post?
Here’s a two minute video sharing audience engagement.