Crowdsource marketing is nothing new, but how many of you are taking advantage of the opportunities available? That’s what I thought. I’m also guilty of not always remembering the power of crowdsourcing. It’s a valid marketing option, which doesn’t need to be complicated, and isn’t only for the big boys. Whether it’s M & M taking votes for their next color, Lay’s offering one million dollars for a new flavor, or asking your customer base what services you should add—crowdsourcing works.
Adding Products and Services
Are you considering adding products and services? Before you do, ask your customers for their advice. They know you; they can tell you where your existing service is lacking and where it needs improvement. They can inform you of products they wished you carried. At TKO Graphix, we asked our customers what they wanted from us and added two product lines and several services to meet their needs. We haven’t stopped growing since.
Conducting Industry Surveys
What better way to stay connected with clients, and be introduced to new prospects than by asking for their opinion. Roundpeg, a digital marketing strategy agency, makes it look easy; here’s an example of one of their many surveys, Is Content King for Small Business Survey.
The TKO Graphix Brandwire blog covers 14 topics and posts five days a week. We’re near 700 posts—that’s a lot of ideas. I use Facebook to crowdsource for specific topics such as, “What do small businesses need to know?” or “What questions do you have about vehicle graphics?” By posting these and similar questions, I’ve been rewarded with dozens of content ideas and several guest posts.
Calls to Action
Organizations have issued CTA’s requesting designers to submit logo ideas, seeking volunteers for charity events, and asking others to share employment opportunities—the list goes on. Last week we sent the initial copy of a management workbook to 80 members of Leadership Hendricks County. In the coming weeks, we’ll be asking the crowd to share this free crash course in effective management. It has value, and it connects us with prospects.
Crowdsourcing is easy, free, and the reward potential can be huge. Go to your Facebook fan page and ask a question, send an email to your customer base, conduct an industry survey on LinkedIn, or ask others to share valuable content. Where do you need the crowds help and advice?