If you have a business blog you know it can be challenging. You also know how important it is. I recently attended a website improvement seminar for small businesses. The facilitator shared excellent information. However, she only briefly touched on content creation and its impact on SEO (Search Engine Optimization). The speaker owned and operated several companies with multiple websites and more than one business blog.
I asked her how she was doing with her blogs. She answered that she was behind and needed to get a handle on it. She understood what content creation meant to organic searches. I agreed but added that well-presented valuable content was the key.
6 Ways to Improve Your Blog
Despite what you may have heard about the death of keywords it’s not true. Keywords are part of an effective blog. Not keyword stuffing with so many keywords that the text reads like a computer print-out. But, strategically placed keywords in the title, first paragraph, a subhead, meta description, and alt image. 5 Simple Steps to Better SEO.
Business blogging isn’t text talk. It’s not the place for thumb-typed abbreviations. Most of the time it’s not the place for poor grammar. It’s important to know the rules, and it’s necessary to break them occasionally, but you have to know them first. Grammar–Your Going to Make Mistakes.
Tell a Story
Does your content spark interest? Does it create emotion through storytelling? Okay, not every post has a story, but many can and do. Try this, what’s been the most significant event in your life over the last seven days? Was it heartwarming, humorous, or a learning experience? Share the story and tie it back to your business. How does your experience connect with your business, with what you do? Is This What Your Content is Missing?
People are searching for answers on the internet. Why not oblige them; share How To blogs (such as this post), tutorials, and warnings (things to avoid).
Make it Easy to Read
Formatting can make all the difference. Poor formatting, hard to read fonts, backgrounds that are too busy, long paragraphs without subheads, and the lack of breaks such as bullet points make content difficult to take in. How to Create a Compelling Blog Layout.
A Picture’s Worth…
Every published post should have at least one image. No exceptions. Quality photos and graphics add to the professionalism of your blog. Where to Find Post Images That Aren’t Boring.
The title of this post is 6 Ways to improve your business blog overnight. You may be thinking; that’s a lot of work. There’s no way to do all of this overnight, but there is. The title isn’t 6 ways to make your blog perfect overnight it’s to improve it. And that can be accomplished overnight. Make a commitment to think about keywords; begin with keywords in the title, first paragraph, a subhead, meta description, and alt image. It only takes minutes once you get it down.
Strive to improve grammar. If you need help do what I do, use Grammarly, it only takes minutes.
Add value, tell stories, and post images. It’s not that hard. You can do this overnight. Really, you can.
If you have any questions, please reach out to me. Thank you for reading this post.