How many blog posts have you published, 50, 100, 1,000? At TKO we’ve published more than 1,500 on three sites, TKO Graphix Blog, TKO Signs Blog, and TKO Marketing Solutions Blog. That’s a lot of content more than 600,000 words closer to 700,000. Repurposed or not, the content helps with SEO (Search Engine Optimization) but why leave it at that? Why not maximize your old blog posts?
6 Ways to Maximize Old Blog Posts
Whether your blog has published 50, 100, or 1,000 posts why not maximize the impact of all your old blog posts?
Create an EBook
“If you’ve been blogging about multiple topics, posting one new blog per week, for one year—you already have an eBook or two just waiting to be published. For example, if over the last year you’ve posted 52 blogs on four topics, then you’ve posted 12 to 13 on each topic. Those 12 to 13 posts on each subject can easily become an eBook. Here’s an example, The Fleet Managers Guide to Fleet Graphics. This eBook was compiled from 19 blog posts that had been published the previous two years.” How to Write an EBook in 5 Easy Steps.
In the example above I quote and then link to a previous post published on the TKO Graphix Blog, and the quote itself links to an eBook. An easy way to link multiple previously published posts is to create a list or category post, for example, Everything You Ever Wanted to Know About Networking, links back to 14 previously published blog posts.
Give it a New Pulse
Linkedin’s publishing platform the Pulse is easy, convenient, and quick. I use Pulse to rewrite, update, and republish old posts. Last year I began auditing posts published seven years ago. I searched for evergreen topics, rewrote and updated, improved SEO, and then published a few of them on Pulse. I do this two or three times per month. Here’s an example, How to get more out of your meetings.
Okay, you don’t want to republish content on another blog site, do you? It’s not as frowned upon by Google as some would have you think, Google on Duplicate Content. However, if you’re uncertain you want to repost old content on another site, there’s a way to promote your archival content on another’s blog site without risking an SEO hit. Write 150-200 words of new content on the topic and then link to the existing post. Here’s an example, Is social media part of your marketing plan?
Another way to take a new look at your content is to find your most successful blog post and create a video. This video, How Much Do Vehicle Graphics Cost? began life as a short and sweet blog post—copy only. It became one of our top posts garnering 50 or more visits a day. We added video, and now it averages more than 100 views per day.
Random Acts of Blog Love
I promote 10 archival blog posts five days a week on social media. Every day I share old blog posts on multiple Twitter, Facebook, and LinkedIn accounts. Would you like to know my system? I have fun. I ask the design team for a word, and someone shouts a word out like…word. Then I google TKO Graphics word. BTW, when I googled TKO Graphix word here’s what came up first. How to Add Action to Your Words. See what I did there?
Are You Using All of Your Ammunition?
Are you using all of your content? Or is it sitting in a dust bin after being published on your website and shared one time on Twitter, LinkedIn, and Facebook? If so, revisit your archival content and repurpose it. Find a way to reuse, reshape, and rewrite it to the advantage of your brand. Why wouldn’t you? Why did you write it, edit it, and publish it in the first place?
If you’d like to learn more about business blogging try this, How to Stay Ahead of your Business Blog Forever.