For many years, TKO Graphix has supported Small Business Saturday. We may not be a retail outlet, but we started in 1985 with one employee. That’s a small business.
Many of our valued customers are small businesses. They’ve been integral to our growth. But it’s not only us; small business is the backbone of America. They create more jobs and opportunities than any other category of organization in America. Small businesses support communities and communities should support small business.
What is Small Business Saturday?
“SBS is the brainchild of American Express. According to their website: “It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year.” Situated between Black Friday and Cyber Monday, its purpose is to promote small local businesses by helping them compete against the “big guys.” — What is Small Business Saturday?
How Big is SBS?
“2014 marks the fifth year of the American Express initiative Small Business Saturday. “In only five years, it has taken on a life of its own and it’s been very exciting to see how small business owners and communities have come together to own the day and make it special,” explains Lisette Bernstein, Vice President of Small Business Saturday at American Express.” – Forbes. According to Bloomberg Business, “Consumers who were aware of Small Business Saturday spent $5.7 billion with independent merchants on Saturday (11/29/13), according to research published today by American Express (AXP) and the National Federation of Independent Business.” —Save the Date for Small Business Saturday
Why Should You Care?
“Why shouldn’t you complete all your holiday shopping at big boxes or online? Wouldn’t it save time and money? Maybe, but not always. Small businesses offer great deals on SBS, but they offer a lot more than that. They create jobs in the community. — Why You Should Support Small Business Saturday
“Small businesses (firms with 1-499 employees) continue to add more net new jobs than large businesses (500+ employees). Through the first three quarters of 2014, small businesses added 1.4 million net new jobs.” – SBA (Small Business Administration) June 2015
“Microbusinesses (firms with 1-9 employees) are the most common kind of employer firm…America’s 3.7 million microbusinesses made up 75.3 percent of all private-sector employers in 2013, and they provided 10.8 percent of the private-sector jobs.” – SBA – Microbusinesses and the Economy
How to Support Small Business Saturday
If you’d like to rally your neighborhood, find small businesses, or promote your business go to American Express Small Business Saturday. The site also offers free marketing materials as well as strategies.