I’ve been in love with The Twitter for over three years. It was the first social network that fit my personality. MySpace was good in its day, and Facebook is well… Facebook, but Twitter — wow. I could seek out and converse with like-minded people who had similar interests. I could use it for business by concentrating on specific industries and their needs. I used it to promote blogs, events, and calls to action. I was passionate about Twitter. It was fun.
Where’d the Fun Go?
The other day, I was working on the TKO Twitter account when I said to a co-worker, “If I read one more post about how to do social media on Twitter, I’m going to scream.” I was canvassing for interesting posts and blogs to share. My work wasn’t finished for the day, but I was DONE. I’d had it. I was burned out and it wasn’t fun. Have you experienced this?
How Can I Make It Fun Again?
First, remember the only constant is change. I become frustrated when I’m comfortable and confident with a format and it changes. For instance, TweetDeck — give me the old version, please. Was the old better? I think so. Does it matter? No, it doesn’t. Rather than bemoan the situation, I need to be proactive and embrace change — not become disheartened by it. If TweetDeck is no longer available as a mobile app, learn to use HootSuite. I need to stop complaining and get over it. I need to make it fun by embracing the new. Have you learned to keep it exciting? If so, how?
Break Out of the Routine
Like most people, I build routines and create patterns of behavior, which can create ruts. How do you get out of a rut? Change it up. For example, on the TKO Twitter account, I share, favorite, or retweet two or three tweets before posting anything about TKO. Instead of doing the same routine, why not spend a day doing nothing but conversing, searching for new people to follow, or thanking others for their help? How do you avoid ruts?
Get Away Now and Then
A couple years ago, a Twitter follower tweeted, “One thing I like about Randy is he doesn’t tweet on weekends.” She respected that I lived outside of social media. Although it wasn’t completely true, I did take more time away from it than I have the last couple years. If you don’t hear from me as much on weekends, I hope you’ll understand. Do you take social media breaks?
I still love Twitter. It fits me. I just need to realize anything can become drudgery when it’s overdone. Have you experienced social media burnout? What did you do to overcome it?