7 02, 2019

Avoid These Deadly Mistakes on Icy and Snow-Covered Roads

By |2019-02-07T09:37:43-04:00February 7th, 2019|Trucking & Logistics|

Last night my wife and I were watching the evening news when a follow up about a horrible traffic accident was aired. Some died, others would face permanent injuries. The driver would have to live with guilt for the rest of their life. I’m sure if the driver had a second chance, if they were [...]

31 01, 2019

How to Simplify Marketing in the 21st Century

By |2019-01-31T09:50:33-04:00January 31st, 2019|Sales & Marketing|

I know because I was there — marketing in the 20th century was simpler. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. So, is it time to simplify marketing in the 21st century? Here’s What I Mean In the late 1970’s I [...]

28 01, 2019

Town and Country Homecenter Box Truck Wrap

By |2019-01-28T12:36:35-04:00January 28th, 2019|Featured Customers|

Last week I saw a box truck wrap taking shape. It was a new box truck recently added to the Country Homecenter fleet. It was fun to watch the transformation from plain white truck to rolling billboard.  The installation reminded me of the first time I’d seen this full box truck wrap for the Town [...]

23 01, 2019

Be a Sales Consultant and Earn the Right to Ask for the Order

By |2019-01-31T11:23:31-04:00January 23rd, 2019|Sales & Marketing|

In a previous post, I mentioned that my 23-year-old grandson asked for my sales advice. He’s never been in sales, until now. He recently accepted a sales position. One of the mistakes I see often with salespeople is when they’ve earned the right to ask for the order but hesitate or don’t ask for the [...]

21 01, 2019

Palmer Trucks Kenworth of Indy Fleet Graphics

By |2019-01-21T09:42:05-04:00January 21st, 2019|Featured Customers|

Are you considering fleet graphics for your business? Is it time for a rebrand or have you never gone further than basic information and identification on your cars and trucks? If so, the Palmer Trucks, Kenworth of Indy fleet graphics are an excellent example of how to advertise your services without losing your message. Here’s [...]

17 01, 2019

10 Methods to Attract More Prospects to Your Trade Show Booth

By |2019-01-30T14:38:24-04:00January 17th, 2019|Trade Shows & Events|

We’ve all been there. Sitting in your trade show booth waiting for a prospect to interact with you. It’s the third day of an 8 to faint (8 am until late evening) show, and you don’t have the leads you’d expected. You don’t think the show has paid for itself, and as it stands you’re [...]

14 01, 2019

Honest Abe Roofing Fleet Vehicles Advertising

By |2019-01-14T11:09:53-04:00January 14th, 2019|Featured Customers|

Before we discuss Honest Abe Roofing fleet garphics advertsing, here’s what an Honest Abe employee had to say about TKO Graphix. “I work for Honest Abe Roofing and have had TKO do many truck wraps for our company. They are always professional and very efficient. The quality of the wrap is flawless as well. Great [...]

10 01, 2019

It is the Dawning of the Age of Amazon

By |2019-01-10T09:20:22-04:00January 10th, 2019|Trucking & Logistics|

What is the dawning of the age of Amazon? It’s how we not only expect our instant gratification to be fulfilled but are disappointed when it isn’t. In a recent meeting about recruiting and hiring best practices, the topic of the truck driver shortage in America came up. (What to do about the truck driver [...]