Signs Gone Wrong and How to Avoid a Bad Sign or Graphic
Many signs, banners, and commercial graphics are eye-catching, communicate effectively, and spot-on in their design. On the other hand, the signs and banners that are poorly designed turn ...
5 Ways Window Clings Make Window Advertising Easy
Window clings make window advertising easy because of their versatility, ease of use, and ability to heighten the viewer’s curiosity of the advertised promotion, product, or business. Here ...
A Basic Event Signage Checklist
As America opens back up for business, people will not only start thinking about the events they've missed but begin looking for events that fit their needs, wants, and ...
Cost Effective Ways to Use Window Graphics
Most businesses have used window graphics. B2B (Business to Business) might share their logo on the front door, or create murals on office glass. Retailers post special offers and ...
8 Types of Trade Show Signage
The greatest key to the success of any trade show is a staff that interacts and engages with visitors. Because no booth will sign up a prospect for a ...
Remaking a Sign Without Rebuilding it
The New Circle church at 3421 N Park Ave in Indianapolis had a signage challenge. Their sign didn’t welcome visitors to the New Circle Church. The building had been ...
How to Create a Call to Action with Your Yard Signage
A good sign is part of an organization’s brand; it identifies its location, and shares the businesses USP (Unique Selling Position). But a great sign goes one step further—it ...
Should You Replace or Reface Your Old Sign?
Regardless how well an outdoor sign is maintained, it ages. Eventually, constant exposure to the elements takes its toll. There comes a time when a sign needs to be ...
What to Do When an Upset Client Shows Up at your Trade Show Booth
What do you do if you're confronted by an upset client at a trade show? I’ve worked thousands of shows and have dealt with unhappy consumers. Fortunately, it’s only ...
7 Step Trade Show Staff Basic Training
How many of us, and I mean us (I’m not throwing any stones) have assigned employees to work a trade show and then given little or no instructions. Sure, ...