Challenge: To compliment the Ansell Corporation marketing department by offering assistance with marketing initiatives, some of which were new to the corporation, becoming an extension of their team through adherence to their marketing philosophies.
Solution: TKO Marketing Solutions account manager, Kevin Greek , was given the responsibility of not only being the liaison for Ansell Products, but immersing himself in their marketing efforts. Working with Ansell Products, as an offsite adviser/member of their team, he was able to meet their needs by sharing his marketing expertise and competencies.
Outcome: Immersing himself in their culture and marketing practices Kevin was able to spearhead and coordinate successful launches of several marketing actions including:
- • Development of multiple retail displays
- • In store advertising and promotions
- • Trade show displays
- • Collateral materials
- • Branded promotional products
Ansell has been pleased with the outcome of these projects, and they’re talking with Kevin about taking on more responsibility with future marketing campaigns.
Who is Ansell?
“Ansell is a global leader in protection solutions. Ansell designs, develops and manufactures a wide range of hand and arm protection solutions, clothing and condoms. Industrial workers, healthcare professionals and patients, and consumers around the world invariably associate Ansell with premium quality, optimal protection and superior comfort.” – Ansell.com
If you’d like to increase the capacity your marketing department, contact us we’d be happy to offer our expertise and advice.