Case Study: Keeping up with the Marketing Demands of a Small Business2017-05-04T13:24:00+00:00

Photo by Primary Grounds

CASE STUDY

THE CHALLENGE

Primary Grounds Landscaping came to TKO Graphix looking for help coordinating their marketing efforts. TKO had worked with Primary Grounds designing and installing their fleet graphics and was familiar with their marketing strategies. Like many small businesses Primary Grounds’ owner, Scott Rau, shared several responsibilities including marketing. Knowing that marketing was an integral part of the success of his small business, he realized his marketing efforts were not being maximized. He wanted his efforts to be proactive instead of reactive. Scott needed someone to bring his ideas to reality, unify his brand, and bring structure to his strategy.

THE SOLUTION

For Primary Grounds, the answer was easy—it was more cost effective to outsource marketing strategies. The benefits of outsourcing marketing initiatives included:

  • Brand coordination throughout marketing medias
  • Working with a team of experts who stay current on marketing best practices and graphic design
  • Allowing in-house personnel more time to work within their expertise
  • Not losing potential customers due to poor or incomplete marketing campaigns

THE OUTCOME

Primary Grounds contracted TKO Marketing Solutions to design and print their collateral marketing materials including business cards and product brochures as well as provide branded promotional products such as golf towels and kneeling pads. They found using one company, who took the time to understand their needs, to be an excellent solution to coordinating their marketing efforts.

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