10 11, 2017

4 Benefits of Content Marketing (or How to Explain it to Your Boss)

By | 2017-11-10T11:05:24+00:00 November 10th, 2017|Sales & Marketing|

At TKO Graphix I have the privilege of wearing several hats, leadership development, social media marketing, and content creation. In 2010 most people had little idea what this Twitter and blogging stuff was that I was doing. Many wondered if the effort was worth it. Today, people might not know exactly what it is I [...]

7 09, 2017

3 Possible Positive Futures for Brick and Mortar Retail Outlets

By | 2017-09-07T10:00:56+00:00 September 7th, 2017|Sales & Marketing|

3,200 retail stores closed in 2016.  These included well-known brands who closed some of their locations such as Radio Shack, Sears, K-mart, Payless Shoes, and JC Penny. Prognosticators from every corner of the business world, including Warren Buffet, have sounded the death toll of retail as we know it. However, the key phrase here is [...]

2 08, 2017

How to Conduct Sales Meetings that Bring Results

By | 2017-08-02T09:26:47+00:00 August 2nd, 2017|Sales & Marketing|

I work with businesses as a consultant. One small, but growing company has retained me to work with twelve managers on leadership development. One of the managers worked with me twenty years ago. He’s the sales manager for this organization. Last week he asked me how, twenty years ago, I got so much out of [...]

19 07, 2017

10 Surefire Ways to Build Customer Loyalty

By | 2017-07-19T10:18:56+00:00 July 19th, 2017|Sales & Marketing|

The most expensive customer is the one you lose. Replacing lost clients with new prospects through marketing and advertising strategies is costly in dollars and time. Doesn’t it make sense to focus on keeping the customers you have? The business world moves at such a hectic pace today that organizations lose sight of where their [...]

1 06, 2017

How to Restart Your Email Marketing and Save Your Marketing Career

By | 2017-05-17T14:57:23+00:00 June 1st, 2017|Sales & Marketing|

For whatever reason, your email marketing campaign has fizzled. Four years ago you sent an e-newsletter to more than 3,000 customers. Since then many of your clients have opted out, people didn’t seem to care about a newsletter, and Eric the intern, who was managing it, left for a full-time position at a competitor. So… [...]

17 05, 2017

5 Methods for Improving Verbal Communication

By | 2017-05-17T11:00:53+00:00 May 17th, 2017|Sales & Marketing|

Communication begins with understanding and in order to understand one has to listen. Before anyone can delve into the nuances of communication such as identifying ambiguous words and phrases or recognizing the arguments in support of a conclusion, it has to be heard. Improving verbal communication begins with better listening. Are You a Good Listener? [...]

10 05, 2017

How the Internet of Things is Changing Marketing  

By | 2017-05-10T10:42:47+00:00 May 10th, 2017|Sales & Marketing|

The internet of things is changing the face of marketing. Traditional marketing broadcasts across multiple mediums. With IoT (Internet of Things) the product itself can become a marketing medium. Here are a few examples:  5 Internet of Things Marketing Illustrations  Tostitos Breathalyzer Chip Bag – Tostito released a special bag for Super Bowl weekend. When [...]