20 05, 2019

Traditional Marketing isn’t Dead It’s Evolving

By |2019-05-20T09:20:41-04:00May 20th, 2019|Sales & Marketing|

Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell products. “Buy today and save!” “Don’t miss out on this special offer!” “Show your pride with a new whatever!” When [...]

29 04, 2019

10 Steps to Building a Business Brand

By |2019-04-29T11:20:23-04:00April 29th, 2019|Sales & Marketing|

Branding has become one of those trendy business words that business people throw around to make unrelated topics seem like they relate. For example, although customer service can affect a brand it isn't branding — it’s customer service. Sales isn't branding, its sales, and engineering isn't … you get the point. So, what is branding? [...]

31 01, 2019

How to Simplify Marketing in the 21st Century

By |2019-01-31T09:50:33-04:00January 31st, 2019|Sales & Marketing|

I know because I was there — marketing in the 20th century was simpler. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. So, is it time to simplify marketing in the 21st century? Here’s What I Mean In the late 1970’s I [...]

23 01, 2019

Be a Sales Consultant and Earn the Right to Ask for the Order

By |2019-01-31T11:23:31-04:00January 23rd, 2019|Sales & Marketing|

In a previous post, I mentioned that my 23-year-old grandson asked for my sales advice. He’s never been in sales, until now. He recently accepted a sales position. One of the mistakes I see often with salespeople is when they’ve earned the right to ask for the order but hesitate or don’t ask for the [...]

1 11, 2018

How Many of Your Employees Are in Sales?

By |2018-11-01T13:39:50-04:00November 1st, 2018|Sales & Marketing|

The correct answer is, “Every, single, one of them. Yes, all of your employees are in sales. Some work directly with client’s while others are behind the scenes. However, whether the employee has the title of salesperson or production assistant their quality of work, commitment to service, and communication with customers all impact the sales [...]

30 10, 2018

How to Create a Content Marketing Team

By |2018-10-30T12:00:17-04:00October 30th, 2018|Sales & Marketing|

For the last several years it’s been said that content is king. But the truth is it’s not that simple. The days when content strategy boiled down to indiscriminately sharing content, regardless of its quality, usefulness, or appeal, have long since passed. Purposeful, useful, well-produced content, which solves problems, answers questions, and reaches a target [...]

25 10, 2018

Do You Believe in Your Marketing?

By |2018-10-25T12:00:17-04:00October 25th, 2018|Sales & Marketing|

If you didn’t know anything about your organization, if you’d never heard of your business, and didn’t work for your company would you believe the businesses marketing? Do you believe in your marketing? Belief can be divided into two segments. First, belief in deliverables, does your business deliver on the promises marketing makes, and secondly [...]