1 11, 2018

How Many of Your Employees Are in Sales?

By |2018-11-01T13:39:50+00:00November 1st, 2018|Sales & Marketing|

The correct answer is, “Every, single, one of them. Yes, all of your employees are in sales. Some work directly with client’s while others are behind the scenes. However, whether the employee has the title of salesperson or production assistant their quality of work, commitment to service, and communication with customers all impact the sales [...]

30 10, 2018

How to Create a Content Marketing Team

By |2018-10-30T12:00:17+00:00October 30th, 2018|Sales & Marketing|

For the last several years it’s been said that content is king. But the truth is it’s not that simple. The days when content strategy boiled down to indiscriminately sharing content, regardless of its quality, usefulness, or appeal, have long since passed. Purposeful, useful, well-produced content, which solves problems, answers questions, and reaches a target [...]

25 10, 2018

Do You Believe in Your Marketing?

By |2018-10-25T12:00:17+00:00October 25th, 2018|Sales & Marketing|

If you didn’t know anything about your organization, if you’d never heard of your business, and didn’t work for your company would you believe the businesses marketing? Do you believe in your marketing? Belief can be divided into two segments. First, belief in deliverables, does your business deliver on the promises marketing makes, and secondly [...]

20 09, 2018

The Downside of Discounting to Make the Sell

By |2018-09-20T13:42:13+00:00September 20th, 2018|Sales & Marketing|

If you’re in sales, you’ve discounted to get the sell. Heck, it might be an everyday occurrence for you. In a previous life (30-years ago) discounting was something I did on every sales presentation. It’s how I sold. I’d justify the list price (why it’s worth it), share my urgency (I had idle crews), and [...]

23 08, 2018

Is Your Sales Team Meeting Customer Expectations?

By |2018-08-23T12:33:19+00:00August 23rd, 2018|Sales & Marketing|

For more years than I want to admit I’ve worked on improving one of the biggest mistakes I make when interacting with others. The mistake? I expect others to be like and think like me. It's not a good strategy for meeting customer expectations. What, Everyone Isn’t Just Like Me? It’s a topic I’m passionate [...]

10 08, 2018

18 Types of Videos Any Organization Can Share (We did and so can you)

By |2018-08-10T11:07:55+00:00August 10th, 2018|Sales & Marketing|

We posted our first video on YouTube, TKO Graphix Video, more than seven years ago. Since then we’ve uploaded more than 175 videos and have more then 150,000 views. We've uploaded many  types of videos.  Some of these video categories will fit your business and culture, others may not. It doesn’t take much research to [...]

3 08, 2018

Want to be a More Engaging Presenter? Add Stories and Questions to Your Presentation

By |2018-10-10T15:12:46+00:00August 3rd, 2018|Sales & Marketing|

I’m in the process of  facilitating a series of management development meetings with TKO Graphix installation team leaders. We have installation management at our Plainfield, IN facility as well as locations on the south side of Indianapolis, Lafayette, Terre Haute, and Brazil. The group numbers more than a dozen, so we split them into two teams [...]

1 08, 2018

Would You Buy From You?

By |2018-10-10T15:12:13+00:00August 1st, 2018|Sales & Marketing|

Would you buy from you? It’s a good question, isn’t it? Unfortunately, it’s not one that most businesses consider. However, businesses are richly rewarded when they take the time to think about how their processes affect their customers. They become a customer-centric organization, a better company, with a loyal customer base.  So, would you buy [...]

21 06, 2018

How to Create Small Business Marketing Plan

By |2018-06-21T13:03:02+00:00June 21st, 2018|Sales & Marketing|

If you own or manage a small business, you probably have a business plan, and most likely your business plan mentions marketing. However, I’ve found that after a year or two many small businesses have no idea what that marketing plan was. Because too often a small business marketing plan was included in the overall [...]