1 08, 2018

Would You Buy From You?

By |2018-10-10T15:12:13+00:00August 1st, 2018|Sales & Marketing|

Would you buy from you? It’s a good question, isn’t it? Unfortunately, it’s not one that most businesses consider. However, businesses are richly rewarded when they take the time to think about how their processes affect their customers. They become a customer-centric organization, a better company, with a loyal customer base.  So, would you buy [...]

21 06, 2018

How to Create Small Business Marketing Plan

By |2018-06-21T13:03:02+00:00June 21st, 2018|Sales & Marketing|

If you own or manage a small business, you probably have a business plan, and most likely your business plan mentions marketing. However, I’ve found that after a year or two many small businesses have no idea what that marketing plan was. Because too often a small business marketing plan was included in the overall [...]

14 06, 2018

How to Simplify Marketing in the 21st Century

By |2018-06-14T13:11:07+00:00June 14th, 2018|Sales & Marketing|

Marketing in the 20th century was simpler — I know because I was there. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. Isn't it time to simplify marketing? Here’s What I Mean  In the late 1970’s I took a position with [...]

11 05, 2018

How Social Media Marketing is Like a Grocery Store.

By |2018-05-11T13:38:03+00:00May 11th, 2018|Sales & Marketing|

Okay, I don’t like posts comparing two dissimilar things, stretching what they have in common, and then sharing them as if they’re world-shattering revelations. I don’t believe I’ve ever written one – until now. But there’s a reason, at least for me social media marketing is like a grocery store. You see, I grew up [...]

3 05, 2018

The Ten Steps of Twenty-first Century Sales

By |2018-05-03T11:18:56+00:00May 3rd, 2018|Sales & Marketing|

A few of my old colleagues and competitors will “get” the title. Back in the day, there was a Ten Step sales system that was all about sales psychology and leading prospects to a buying decision not always based on what the prospect needed, but rather on what the salesperson wanted to market. Old School [...]

6 04, 2018

Your Best Marketing Plan Might Not Be What You Think 

By |2018-04-06T10:14:35+00:00April 6th, 2018|Sales & Marketing|

In 2008 TKO Graphix  was one company with one facility. Then in late 2008 early 2009, a vision team was formed to explore future growth possibilities, How a Vision Team Could Save Your Business. We identified TKO’s target audience, explored their mutual problems, and we researched solutions that TKO Graphics might offer. Since that time [...]

29 03, 2018

17 Activities Successful Sales Managers Embrace

By |2018-10-10T15:04:23+00:00March 29th, 2018|Sales & Marketing|

What are the ingredients to a successful sales managers recipe? Is it hitting targeted sales quotas, building a roster, developing relationships with clients? Yes, it is, it’s all of the above and more, but what activities help successful sales managers reach these goals? As I’ve said more than once, you cannot do a goal you [...]

28 03, 2018

Smart-keting, when Sales and Marketing Work Together 

By |2018-03-28T04:48:55+00:00March 28th, 2018|Sales & Marketing|

Smart-keting is when sales and marketing work together forming one team with collective goals, based on mutually beneficial outcomes, and driven by shared activities. Does that sound like your sales and marketing teams? Do your sales and marketing teams work together or does it seem as if they live and work in separate worlds? Sales [...]