16 11, 2017

How to Support Small Business Saturday 

By | 2017-11-16T09:33:15+00:00 November 16th, 2017|Small Business Matters|

If you want to know how to support support Small Business Saturday you can begin by marking your calendar. Small Saturday is Saturday 11/25/17. The brainchild of American Express, “It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of [...]

30 08, 2017

Is it Time for Your Business to Think About Outsourcing?

By | 2017-08-30T10:05:26+00:00 August 30th, 2017|Small Business Matters|

Have you ever thought about outsourcing, using a wholesale manufacturing company? Building your business without the associated costs of manufacturing your projects can be a great way to increase profits.  Production facilities, labor, equipment, and materials eat up your bottom line. Using a wholesale company to manufacture your products gives you the freedom to concentrate [...]

25 08, 2017

Are Your Business Decisions Based on Facts? Are You Certain?

By | 2017-08-25T09:57:48+00:00 August 25th, 2017|Small Business Matters|

To make good business decisions, you need facts. We all know how fake news has infiltrated our lives. It’s easy to accept information that confirms our biases, I’ve done it, and I’d guess most folks have, because it’s easy to accept information at face value. It’s more difficult to vet the data. Researching facts takes [...]

17 08, 2017

How to Manage and Maintain Small Business Growth

By | 2017-08-17T10:15:44+00:00 August 17th, 2017|Small Business Matters|

Small businesses range from a handful of employees up 500. The Small Business Administration defines a small business as 500 employees or less. Businesses change as they grow. What may have been a simple process with 20 or 30 employees becomes daunting at 300. Accordingly, when a small business grows the leadership must grow with [...]

4 08, 2017

Top Ten Questions Before Starting a Business

By | 2017-08-04T10:20:50+00:00 August 4th, 2017|Small Business Matters|

The Red Dog Bar and Grill in North Salem, IN was famous for its apple-wood grilled steaks. My mom and dad ate there in the 1960’s. My band performed there Halloween 2011. A fellow, who had a background in shipping, bought it. He faced multiple challenges, one of which was he was unprepared because he'd [...]

27 07, 2017

What they Don’t Tell you About Creating a Brand

By | 2017-07-27T12:58:09+00:00 July 27th, 2017|Small Business Matters|

There are branding guides, branding webinars, and branding eBooks by the score. Most share similar information; some give insights while others fall flat. However, many focus primarily on marketing the brand, and as important as that is, there is more to building a brand than broadcasting. Here are four key points that are sometimes overlooked, [...]

26 07, 2017

3 Tried and True Methods to Expand Audience

By | 2017-07-26T11:15:46+00:00 July 26th, 2017|Small Business Matters|

More than a decade ago I sat in a conference room and brainstormed on how to grow a business, how to expand audience. I was part of a vision team charged with developing a growth plan for a specific organization. The vision team included two employees, two vendors, two customers, a banker, an attorney, the [...]

7 07, 2017

6 Ways Small Business Can Beat Big Biz Recruiting Employees

By | 2017-07-07T09:47:36+00:00 July 7th, 2017|Small Business Matters|

As I write this, unemployment hovers near 5 %. It’s a job seekers market. For many positions, there doesn’t seem to be enough qualified candidates to go around. But even if the unemployment rate skyrockets, small business will be competing against large firms for the top recruits. Large corporations have much to offer, a brand, [...]

9 06, 2017

What’s Your Small Business Niche? Do You Know?

By | 2017-06-09T13:00:34+00:00 June 9th, 2017|Small Business Matters|

According to the SBA (Small Business Administration,) there were 27.9 million small businesses in the United States in 2010.  Most likely that number hasn’t decreased. Small businesses account for 48% of the private sector workforce, that’s 56.8 million people. What this translates to is there’s a lot of competition, and it’s easy for a business [...]

8 06, 2017

Why Your Business Needs a Statement of Purpose

By | 2017-06-16T09:06:38+00:00 June 8th, 2017|Small Business Matters|

Wait, what the heck is a Statement of Purpose? Your business already has mission and vision statements. So, what’s the difference and why is it necessary? Mission statements share what a business stands for—their overall goals. Vision statements address how a company will achieve the mission by sharing direction and strategies. A Statement of Purpose [...]