6 11, 2018

5 Steps to Creating a Brand Style Guide

By |2018-11-06T13:06:09+00:00November 6th, 2018|Small Business Matters|

What's a brand style guide? A brand style guide is a document that shares a business’s expectations of how they wish to be presented in advertising, social media, public relations, and any other place the brand is shared, mentioned, or copied. An effective brand style guide not only shares brand expectations but how to meet [...]

30 08, 2018

What’s in a Name: Finding a Small Business Domain

By |2018-08-30T11:34:26+00:00August 30th, 2018|Small Business Matters|

For most small businesses a memorable web address is critical. For companies, which operate primarily online, a small business domain name that stands out can be the difference in surviving or closing the doors. Either way, finding a small business domain that fits your organization is one of the most important tasks of any new [...]

12 07, 2018

4 Things to Do Before You Open the Door to Your New Business

By |2018-07-12T14:25:36+00:00July 12th, 2018|Small Business Matters|

Before you turn that key and open your new businesses doors (literally or figuratively), there’s research to be completed and decisions to be made. There are at least a dozen books worth of new business considerations. You could drive yourself batty trying to learn everything you need to know to open a new business before [...]

25 05, 2018

What Makes a Product Great?  

By |2018-05-25T10:40:47+00:00May 25th, 2018|Small Business Matters|

Once while working for a construction company, I was contacted by a customer who had second thoughts about the work they had contracted. It seems a competitor told them they were spending too much. The owner of the construction company took the time to explain the quality of the work from his full-time employee installation [...]

11 04, 2018

What Comes First in Your Small Business?

By |2018-04-11T07:28:15+00:00April 11th, 2018|Small Business Matters|

If you “get” this question the answer is easy. It should come to your lips without hesitation without having to stop and consider it. If you have to stop and think about what comes first in your small business, then your priorities might be misguided. If you know the answer – read no further, however, [...]

26 01, 2018

How to Recognize and Avoid Online Scams

By |2018-01-26T10:05:46+00:00January 26th, 2018|Small Business Matters|

One of my wife’s closest friends called last week concerned that she had fallen for one of the many online scams. Earlier that day a pop-up, supposedly from Microsoft, filled her screen informing her that her computer was under attack from a virus. It went on to explain there was a solution, and all she [...]

20 12, 2017

How to Create an Effective Job Description

By |2017-12-20T09:17:10+00:00December 20th, 2017|Small Business Matters|

I’ve seen a job description that was seven pages long listing every task, responsibility, and qualification and then on the other end I’ve worked with organizations that didn’t have job descriptions, both can be a mistake. A job description should be one page or two at the most. When a job description covers too much, [...]

16 11, 2017

How to Support Small Business Saturday 

By |2017-11-16T09:33:15+00:00November 16th, 2017|Small Business Matters|

If you want to know how to support support Small Business Saturday you can begin by marking your calendar. Small Saturday is Saturday 11/25/17. The brainchild of American Express, “It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of [...]

30 08, 2017

Is it Time for Your Business to Think About Outsourcing?

By |2017-08-30T10:05:26+00:00August 30th, 2017|Small Business Matters|

Have you ever thought about outsourcing, using a wholesale manufacturing company? Building your business without the associated costs of manufacturing your projects can be a great way to increase profits.  Production facilities, labor, equipment, and materials eat up your bottom line. Using a wholesale company to manufacture your products gives you the freedom to concentrate [...]