9 05, 2016

Top Ten Fleet Graphics Do’s

By |2018-09-20T14:43:27-04:00May 9th, 2016|TKO Top Ten, Vehicle Wraps & Graphics|

Fleet graphics aren’t only a big expense they can end up being a big mistake. Graphics that don’t help an organization share their message aren’t cost effective. Fleets that aren’t part of the overall brand, adhesive vinyl failure, improper installation, and poor design can all damage a company’s reputation and image. With that in mind, [...]

4 05, 2016

The Top Ten People You Shouldn’t Promote

By |2019-01-16T14:56:15-04:00May 4th, 2016|Leadership Values, TKO Top Ten|

We’ve all seen it. People put in management positions that are ill-suited and poorly equipped for a leadership role. But how does this happen? Upper management surely doesn’t want to promote people, who will fail, do they? Poor management, at any level, adversely affects the company and lack of leadership weakens the bottom line. How [...]

17 12, 2015

The Top Ten Rules of Holiday Networking

By |2019-01-16T15:15:47-04:00December 17th, 2015|TKO Top Ten|

The Holiday season is upon us. It’s a time when humanity is a little friendlier, the food and drinks are forthcoming, and people greet each other with love and hope in their hearts. And whether you consciously consider it or not it’s a time when people network. At any gathering of friends, acquaintances, and business [...]

29 07, 2015

Top Ten Mistakes Made by Salespeople

By |2015-07-29T10:59:24-04:00July 29th, 2015|Sales & Marketing, TKO Top Ten|

I’ve been in sales and marketing most of my life, more than 40 years. I’ve managed retail operations, sold B2B, and directed sales teams.  And…I’ve made every single one of these mistakes—more than once. If you’re in sales and continue to use these sales techniques, it may be time to reconsider your methodology. The Top [...]

27 05, 2015

Top Ten Ways to Stay Healthy as a Truck Driver

By |2019-01-16T15:25:00-04:00May 27th, 2015|TKO Top Ten, Trucking & Logistics|

America depends on trucking to haul our goods. The delivery of our food, medicine, and nearly every product you can name depends on trucking. Trucking depends on drivers—healthy drivers. Not only to deliver the goods on time but to stay on the job. The American economy depends on it. The trucking industry is currently short, [...]

22 10, 2014

Top 10 Ways to become a Social Media Butterfly

By |2014-11-13T11:47:01-04:00October 22nd, 2014|Social Media & Networking, TKO Top Ten|

Are you a social media butterfly or alone in your network cocoon? It's easy to forget the social in social media. Sometimes we lose track of what's important and it's not limited to social media. For example, human resource departments that are anything but human; public relations teams that have little to do with building [...]

5 08, 2014

Top 10 Reasons to Wrap Your Fleet Vehicles

By |2018-09-12T15:03:34-04:00August 5th, 2014|TKO Top Ten, Vehicle Wraps & Graphics|

We recently published the Top Ten Reasons NOT to Wrap Your Commercial Vehicles and thought it only fitting to offer the opposite point of view. Vehicle graphics has gone way beyond lettering company names, listing phone numbers, and adding "How’s my driving?" to the back of a truck. Today, vehicle graphics inform consumers and introduce [...]

12 06, 2014

Top Ten Reasons NOT to Wrap Your Commercial Vehicle 

By |2018-09-12T14:43:18-04:00June 12th, 2014|TKO Top Ten, Vehicle Wraps & Graphics|

If you don’t have graphics on your fleet vehicles, no advertising, call to actions, or branding—I’m certain you have a good reason. But if you need an answer when marketing people ask you why your cars and trucks are blank canvases—you can use one of these 10. The Top Ten Reasons NOT To Wrap Your [...]

17 03, 2014

Top 10 Networking Event Mistakes

By |2014-11-13T11:47:28-04:00March 17th, 2014|Social Media & Networking, TKO Top Ten|

Are you successful in making connections at networking events? If you’re an introvert you may not enjoy gatherings of people—it drains your energy. Networking events may be unnatural for you and you don’t get much out of them. Or…you’re an extrovert and you not only like to be around people—you need it, but you never [...]

21 02, 2014

The Top Ten Social Media Marketing Mistakes

By |2014-11-13T11:43:27-04:00February 21st, 2014|Social Media & Networking, TKO Top Ten|

I almost titled this post “MY Top Ten Social Media Marketing Mistakes” because although I haven’t made every one of these—I've come close. I’ll take that further; I continue to make mistakes, which gives me the opportunity to learn. Ain't it great? Every day I’ll see someone do something on social media that I've never [...]