8 11, 2018

The Seldom Used, Little Known, Secret that will Improve Your Trade Show Results!

By |2018-11-08T13:20:58+00:00November 8th, 2018|Trade Show|

Exhibiting in a trade show is expensive. The cost includes booth space, there’s usually a charge for electricity and often there are union charges for set up, even furniture and carpet have a price. And then there’s the display. An eye-catching display can cost thousands of dollars. You’re not done yet – there’s logistics, transportation, [...]

24 08, 2018

7 Steps to Focusing Your Trade Show Staff on the Prize. 

By |2018-08-24T10:36:35+00:00August 24th, 2018|Trade Show|

Is your trade show team focused? Do they know their purpose, and more importantly does your trade show staff have a plan to reach their goals? If your answer is no, or that you’re not sure, then why are you in the show? Okay, that might sound a little harsh but seriously, if your people [...]

4 05, 2018

Stop! Read this and Avoid these Trade Show Mistakes 

By |2018-05-04T05:44:41+00:00May 4th, 2018|Trade Show|

Trade show mistakes are so common many organizations get more wrong than they get right. Trade show mistakes are costly. Any business that puts time and effort into vetting shows, building displays, and training staff has a lot to lose from trade show mistakes. Here are some of the top trade show mistakes that with [...]

18 04, 2018

How Many Trade Show Staff Members Will You Need?

By |2018-04-18T10:08:17+00:00April 18th, 2018|Trade Show|

How many trade show staff members will you need at your next show? That’s a good question because it depends on several factors. However, regardless of the size of your booth, the number of attendees, and the hours of the show, you should always have a minimum of two staff members. For example, for several [...]

3 11, 2017

Bryant Iowa Trade Show Booth, Good Design is Good Design

By |2017-11-03T10:19:00+00:00November 3rd, 2017|Trade Show|

Good design is versatile. Sound graphic design is constructed of elements that can be effective in multiple applications. For example, some of the most iconic logos are compelling whether they’re part of a trade show booth, print ad, TV commercial, or swooping across a basketball shoe. Good design is good design. Don’t get me wrong, [...]

20 07, 2017

How to Create a Fun Work Environment at a Trade Show Booth

By |2017-07-20T09:55:11+00:00July 20th, 2017|Trade Show|

Fun at a trade show booth? Is that a thing? Anyone who has worked a trade show knows its long hours on your feet, bad food, and saying the same spiel over and over again. Is that anyone’s idea of fun? More often than not trade show booth staffers tolerate a show—they don’t work it. [...]

9 02, 2017

Trade Show Dress What to Wear and What to Leave at Home   

By |2017-02-09T10:37:41+00:00February 9th, 2017|Trade Show|

What you wear at a trade show can add to or adversely affect your success at the show. How you look and how comfortable you are can make a world of difference. With all the effort that organizations put into displays, booth placement, personal training, and follow-up it might seem as if apparel is your [...]