22 04, 2019

What to Do When an Upset Client Shows Up at your Trade Show Booth

By |2019-04-22T09:36:40-04:00April 22nd, 2019|Trade Shows & Events|

What do you do if you're confronted by an upset client at a trade show? I’ve worked thousands of shows and have dealt with unhappy consumers. Fortunately, it’s only happened a handful of times to me but if it does happen at a show, and it isn’t handled correctly, it can damage your reputation and [...]

1 04, 2019

7 Step Trade Show Staff Basic Training

By |2019-04-01T09:28:17-04:00April 1st, 2019|Trade Shows & Events|

How many of us, and I mean us (I’m not throwing any stones) have assigned employees to work a trade show and then given little or no instructions. Sure, we all choose outgoing and knowledgeable staff members from sales and customer service, but that doesn’t mean they understand what a show is about or your [...]

18 03, 2019

How to Make a Positive First Impression at Your Trade Show Booth

By |2019-03-18T09:38:54-04:00March 18th, 2019|Trade Shows & Events|

When my wife and I walk trade shows there comes a point where we look at each and say its time. Everything looks the same. We call it the stuff effect, it all just becomes – stuff. So, how can you keep your trade show display from being just one more 10 x 10 space [...]

17 01, 2019

10 Methods to Attract More Prospects to Your Trade Show Booth

By |2019-01-30T14:38:24-04:00January 17th, 2019|Trade Shows & Events|

We’ve all been there. Sitting in your trade show booth waiting for a prospect to interact with you. It’s the third day of an 8 to faint (8 am until late evening) show, and you don’t have the leads you’d expected. You don’t think the show has paid for itself, and as it stands you’re [...]

20 12, 2018

Now You Tell Me – Ten Things I Wish I’d Known about Working a Trade Show

By |2019-01-03T13:42:38-04:00December 20th, 2018|Trade Shows & Events|

I’ve worked thousands of trade shows, and it only took me about half of them to figure out the mistakes I was making. So, please allow me to share the traps and pitfalls I fell into, so you don’t have to. Here are ten things I wish I’d known about working a trade show. My [...]

8 11, 2018

The Seldom Used, Little Known, Secret that will Improve Your Trade Show Results!

By |2019-01-31T11:36:01-04:00November 8th, 2018|Trade Shows & Events|

Exhibiting in a trade show is expensive. The cost includes booth space, there’s usually a charge for electricity and often there are union charges for set up, even furniture and carpet have a price. And then there’s the display. An eye-catching display can cost thousands of dollars. You’re not done yet – there’s logistics, transportation, [...]

11 10, 2018

Do You Need a Badge at a Virtual Trade Show?

By |2019-01-31T11:44:27-04:00October 11th, 2018|Trade Shows & Events|

One of TKO Brandwires 20 topics is trade shows. My system for blogging, which I share in, How to Stay Ahead of Your Business Blog Forever,  begins with the topic, followed by an idea, then research, first draft, editing, and more editing. I’ve published scores of posts about trade shows, both here and guest posts. [...]

27 09, 2018

If Your Event Marketing is Only Trade Shows You’re Missing Out

By |2019-01-31T12:18:39-04:00September 27th, 2018|Trade Shows & Events|

I once worked for a business that participated in more than 200 trade shows a year. The company was a B2C (Business to Consumer), and at the time the trade show division accounted for nearly one-third of their annual revenue. However, looking back we could have done more … a lot more if we’d expanded [...]

24 08, 2018

7 Steps to Focusing Your Trade Show Staff on the Prize. 

By |2019-01-31T12:41:37-04:00August 24th, 2018|Trade Shows & Events|

Is your trade show team focused? Do they know their purpose, and more importantly does your trade show staff have a plan to reach their goals? If your answer is no, or that you’re not sure, then why are you in the show? Okay, that might sound a little harsh but seriously, if your people [...]

19 07, 2018

These People Should be Part of Your Trade Show Staff

By |2018-07-19T14:14:46-04:00July 19th, 2018|Trade Shows & Events|

Trade shows are expensive, even small shows require displays, personnel, and transportation, and larger shows can cost thousands of dollars to rent space and set up a display, let alone accommodations for staff,  marketing materials, and more. So, with so much at stake, you want to be certain you include the people you’ll need on [...]