11 10, 2018

Do You Need a Badge at a Virtual Trade Show?

By |2018-10-11T13:44:17+00:00October 11th, 2018|Trade Shows & Events|

One of TKO Brandwires 20 topics is trade shows. My system for blogging, which I share in, How to Stay Ahead of Your Business Blog Forever,  begins with the topic, followed by an idea, then research, first draft, editing, and more editing. I’ve published scores of posts about trade shows, both here and guest posts. [...]

27 09, 2018

If Your Event Marketing is Only Trade Shows You’re Missing Out

By |2018-09-27T09:48:35+00:00September 27th, 2018|Trade Shows & Events|

I once worked for a business that participated in more than 200 trade shows a year. The company was a B2C (Business to Consumer), and at the time the trade show division accounted for nearly one-third of their annual revenue. However, looking back we could have done more … a lot more if we’d expanded [...]

19 07, 2018

These People Should be Part of Your Trade Show Staff

By |2018-07-19T14:14:46+00:00July 19th, 2018|Trade Shows & Events|

Trade shows are expensive, even small shows require displays, personnel, and transportation, and larger shows can cost thousands of dollars to rent space and set up a display, let alone accommodations for staff,  marketing materials, and more. So, with so much at stake, you want to be certain you include the people you’ll need on [...]

26 04, 2018

A Simple Marketing Trade Show Checklist

By |2018-04-26T09:05:45+00:00April 26th, 2018|Trade Shows & Events|

Here at TKO, we’re passionate about trade shows. We want to share our experience, offer our advice, and build you, the customer, the best trade show booth or event possible. In the past, we’ve shared 10 Ways to Improve Your Trade Show Results, and 6 Tips for Trade Show Follow up Success and more. Today’s post is a simple [...]

15 03, 2018

Using Greeters and Consultants at a Trade Show

By |2018-03-15T09:23:00+00:00March 15th, 2018|Trade Shows & Events|

At a large show, it’s easy to get lost in the crowd and lose opportunities. It’s hard to get prospects to engage. No matter your approach a large percentage of prospects will not engage; however, if you sit and wait for them to engage you, you’ll be sitting a large part of the time. The [...]

14 12, 2017

How to Talk with Prospects at a Trade Show 

By |2017-12-14T09:42:21+00:00December 14th, 2017|Trade Shows & Events|

Here’s the thing. I attend several trade shows per year, and mostly I find a lack of engagement to a degree that’s alarming. I wrote about my experience at one show here, How to Engage Prospects at a Trade Show.  I’d recommend taking a minute and reading this post before we go on. I’ll wait. [...]

19 10, 2017

How to Maximize Trade Show Social Media

By |2017-10-19T09:50:50+00:00October 19th, 2017|Trade Shows & Events|

Trade show social media is a great way to attract people to your booth. Unfortunately, most trade show vendors don’t use or at best underutilize social networks to share their show message. The question is, why? Is it lack of experience, time constraints, or disbelief in social media’s value at a show? Is it all [...]

3 11, 2016

How to Speak, and not Speak, with Trade Show Prospects

By |2016-11-03T09:58:03+00:00November 3rd, 2016|Trade Shows & Events|

I’ve shared How to Engage Prospects at a Trade Show and What not to do at a Trade Show. However, I've seen little about how to use your voice at a trade how. How we say words, our intonation, and inflection may have more to do with our meaning than the words we say. This is critical, [...]