If you’ve been blogging about multiple topics, posting one new blog per week, for one year—you already have an eBook or two just waiting to be published. For example, if over the last year you’ve posted 52 blogs on four topics, then you’ve posted 12 to 13 on each topic. Those 12 to 13 posts on each topic can easily become an eBook. Here’s an example, The Fleet Managers Guide to Fleet Graphics. This eBook was compiled from 19 blog posts that had been published the previous two years.
Compiling Blog Posts into an eBook
Choose a topic – Your blog should be comprised of topics that reach your target audience. For example, if a small bank wanted to reach millennials they’d find that 87% of millennials are on Facebook, the information that millennials search for on Facebook includes:
- News 75%
- Food 62%
- Travel 59%
If we add to that, the knowledge that millennials want to partner with organizations that show corporate responsibility and serve the community then we have four topics where content could be created to reach younger people: News, Food, Travel, and Community service.
Content shouldn’t be limited to your product or service. Content should be attractive to your target audience. Why do banks sponsor golf outings and not only banking seminars? They do so to meet and engage a target audience that’s not reached by banking seminars.
Let’s say the bank chose travel as a topic to share with younger prospects and patrons. When the bank has reached anywhere from one-half dozen to twenty published posts, there’s an eBook waiting that can be shared on Facebook to reach millennials.
Pick and choose – Not every post on any given topic will fit an eBook. For example, when I put together The Fleet Managers Guide to Fleet Graphics there were more than thirty posts to choose from, I picked nineteen that fit the topic and worked well together.
Re-write it to your Audience – Most of the posts used in the Fleet Guide weren’t originally written specifically for fleet managers. I re-wrote the posts to talk directly to fleet manager’s, changing the point of view, and developing a voice that speaks to the target audience.
Don’t toss those images – Each chapter in the Fleet Guide shares an image. Most of the photos were taken directly from the original blog post. The images add excitement, in this case to a comparatively dull topic.
Format it like a book – I recommend reviewing a few business books you enjoy and make notes about how they’re formatted. Was there a foreward, introduction, or acknowledgements? Here are a few of the formatting options that will help change your blog posts into a book
- Title page
- Introduction or foreward
- Table of contents
- Page numbers
- How to use the book, which may contain contact information
- Chapter pages
- Conclusion or last word, which could include a call to action
- About the author
- Back cover
It’s the Book you didn’t know you had
Taking advantage of the copy you’ve already created can be a great way to feed your audience the content they’re looking for. Repurposing blog posts into an eBook may be easier than you think. For example, the Fleet guide took me and my editor less than a week to publish and post on the TKO Graphix website.