For a business video to be effective it doesn’t need to be complicated. Simple, one topic videos under two minutes can attract a lot of attention. Some of the most compelling video categories are problem solving, answering questions, or showing how to. All of these topics help prospective customers find the answers they’re searching for and learn about your organization. Simple effective video works.

  • Share your name, title, company name, and industry
  • Enlist help and support from experts on your team and introduce them
  • Announce the problem, or you will address
  • Give step-by-step answers recording each step in the process
  • Be sure to highlight your product by recording multiple shots
  • Explain how your product or service relates to the problem, question, or how to
  • Share a call to action, which can be as simple as soliciting questions and sharing contact information

Caution: Do not script your presentation, use an outline. Scripting adds an unneeded level of pressure, and almost always sounds…scripted. 

Oh no not Editing!

There are many online editing software tools available made to fit individual editing needs and skill levels as well as geared to your Mac, PC, or mobile device. Here’s an excellent post to help you find your best fit Online Video Editing Solutions 

However, if you’re like me and believe it may be better to hire a pro than to learn a new discipline, do what I do, sub it out. I use Candidio, I simply go to a Candidio template, upload video from my phone, share a few thoughts, and they do the rest. I can’t say enough good things about this team.

Creating a YouTube Account

Don’t be apprehensive or anxious about this. YouTube has made this process accessible and quick.

  • Go to and click the Sign Up link.
  • Enter your e-mail address
  • Create a password
  • Follow the drop down list prompts such as country of origin, citizenship etc.
  • Enter your postal code.
  • Fill in the word verification security box
  • Approve Terms of Use
  • Click create account

Uploading your Video to YouTube

When I first uploaded video to YouTube I used a Flip camera, which by the way, didn’t take nearly the quality of video that smart phones do today—my first Flip wasn’t even HD, however Flip made it very easy to upload with their software. When I first uploaded video without the Flip software—I was apprehensive. There was no reason to be. It’s straightforward and anyone can do it.

Step One

  • Download the video to your computer
  • Go to your YouTube page
  • Click Upload (upper right)
  • Go to upload files and load the video

Step Two 

  • Go to Video Manager
  • Click Edit
  • Add title, description, and keywords
  • Approve video

Posting the video on your Blog

Ultimately you want your video to bring visitors to your website. A marketing opportunity that too many businesses miss is only posting their videos on YouTube. That’s fine for brand recognition, but why settle for that when you can have the recognition and bring new visitors to your site? To create a vlog (video blog) write a description of your video, it can be as short as 150-200 words, and then embed the video in the post.

Are you ready to create some simple video?

Action Plan

Choose a problem that you solve, answer a question, or show how to. Use your phone to record from 30 seconds up to two minutes of video. Edit it, create a YouTube account, upload the video, write a blog with the video embedded, and publish the vlog.

Name, title, company name, and industry


Who else will be in the video and what is their role? ________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

What problem, question, or how to will be addressed? ____________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________

List the steps to answering the question, solving the problem, or explaining the how to.


List at least three video shots, angles, or views in which your product or service can be recorded


Outline how your product or service relates to the problem, question, or how to.


What will your call to action be?


Lights, action, camera!  You’re ready to create a video. Now go have some fun!

If you’d like to see a few examples of simple video in action check out our You Tube Channel — TKO Graphix Video