If you didn’t know anything about your organization, if you’d never heard of your business, and didn’t work for your company would you believe the businesses marketing? Do you believe in your marketing?
Belief can be divided into two segments. First, belief in deliverables, does your business deliver on the promises marketing makes, and secondly does the marketing realistically represent the organization, product, or service?
Do You Believe in your Product?
Does your product answer a need, solve a problem, or make the world a better place? If so great, but what if your product isn’t Earth-shattering? Not every product cures a disease or helps the needy. The majority of products are at best “everyday” items. But are they the best everyday items for their purpose? Are they made with pride, delivered on time, and complete? Are your customer communication and service outstanding? These are the things that best measure the quality of a product.
What if your product doesn’t measure up? If your organizations product isn’t what it could be, then work toward making it so. If the customer service is lacking, go to their leader and inform them of specifics. And if the product doesn’t deliver let R & D know what customers have to say. It would be easy to give up and move on, and you might have to, but why not first try to make the world a better place, one doormat, pencil, or vehicle graphic at a time?
Do You Believe in your Company?
Do you believe in your company, its culture, mission, and vision? Because, if you do, that can be a constant source of enthusiasm for you. Even when things don’t go as expected, believing in what your company stands for can get you through it, but what if you don’t believe? Then you have two choices, change the culture or change jobs.
Changing the culture won’t happen overnight, but it can happen, and you can be part of the change. HRM: Ten tips for changing your company’s culture.
Do You Believe in Your Marketing?
Do you believe in your organizations marketing? What makes a marketing campaign believable? To begin with – the truth and one of the best ways to share the truth is through testimonials and reviews. What better way to share the truth of your product than through the eyes and words of satisfied customers. Here are a few places you should share customer stories:
Here’s a simple one-shot video that was done in one take with a customer picking up their vehicle after graphics were applied, The Refuge Vehicle Graphics
Here’s an example of a featured customer blog, Featured Customer Harding Racing.
Read what Muhammed Yasin, Director of Marketing for PERQ had to say TKO Graphix Case Studies
Here’s an example from Facebook “I work for Honest Abe Roofing and have had TKO do many truck wraps for our company. They are always professional and very efficient. The quality of the wrap is flawless as well. Great job to your team and keep up the awesome work.”
As of 3/25/18,TKO Graphix has 61 reviews at a 4.9 out of 5 rating. Here’s an example,” How refreshing to work with a company that is professional and shows attention to detail above the industry standard. Our recent project included full graphic detail in collaboration with a business partner. TKO was instrumental in working with both companies in coming up with a visual display that suited everyone’s needs. Their cutting-edge marketing display has helped our exposure while fostering a positive collaboration between business partners. Thanks to Sarah and her crew for their outstanding work! -Global Parking System, Inc.” If you’d like to read more about the importance of business reviews try this, How Important are Reviews to Your Business?
Whether it’s a behind the scenes video of your work, Wrapping a 53-foot Trailer, a how-to, How to Remove a Decal, or how much, How Much Do Vehicle Graphics Cost? People want answers to their questions, solutions for their problems, and insider looks at your product and culture.
So, Do You Believe in Your Marketing?
If your product answers a need or solves a problem, and at the same time is marketed transparently then why wouldn’t you believe? And if that’s not the case, then it’s up to you to change it. Do you believe?