One of TKO Brandwires 20 topics is trade shows. My system for blogging, which I share in, How to Stay Ahead of Your Business Blog Forever, begins with the topic, followed by an idea, then research, first draft, editing, and more editing. I’ve published scores of posts about trade shows, both here and guest posts. I’ve used a lot of ideas, So, while searching for new ideas, a light bulb went off! I could write about a future virtual trade show! What a concept. I knew I’d be the first to write about this. Except I wasn’t. Virtual trade shows are a thing, and they have been for more than twenty years. I guess I’m a little late to the party.
Yes, You Need a Badge
Okay, I’m not positive a badge is required for every virtual show, but the ones I vetted had an online sign up for virtual badges. But not only that, they had customizable booths and displays set up in exhibition halls with keynote theaters, virtual auditoriums, and live presentations. Here’s an example from a show held June of 2017.
“Community members will be able to navigate the event directly from their computers and mobile devices to view the most innovative offerings from leading Microsoft Dynamics ISVs and partners and view live educational webcasts. Organized like real exhibit halls, attendees will be able to chat live with booth staff, view detailed marketing materials, product information, and technology demos at the event.” — Microsoft Dynamics Free Innovation Online Trade Show
And it’s Not Only Trade Shows
Virtual reality isn’t limited to trade shows. There are conventions, seminars, and online VR training. Another important use that I predict will continue to grow are online virtual job fairs. Imagine your HR manager attending a job fair from his or her office on their laptop, PC, or Mac.
Maybe, I’m not as Far Thinking as I Think I am
As I said, I thought I had an entirely new idea – virtual trade shows. Not only am I twenty years behind but VR exhibitions are used for far more than trade shows, and it doesn’t look like it will slow down any time soon. What do you think, should we meet up at the next virtual trade show? Your booth or mine?