You manage or own a small business with a growing fleet of vehicles. It may be 50 delivery box trucks, 20 service vans, or 10 Class 8 tractor-trailers. Your business may be construction, HVAC, or computer technology. You may be a local delivery service or over the road LTL trucking company. It doesn’t matter—it’s hard to compete with the big guys and gals advertising. National corporations have marketing budgets that are beyond your means. They advertise on TV, radio, and in print. They have in-house or hire outside Public Relations firms to get their names mentioned in the press. How can a small business compete with that? It’s difficult. However, there is one way you can be just like the big players—fleet graphics. With fleet graphics what the big players do you can too.
Playing with the big kids
Vehicle graphics is one of the most effective and cost saving forms of advertisement. Why haven’t you wrapped your company vehicles? It’s also one form of advertising where a small business can compete with larger players. You may not have as many vehicles on the road as the top companies in your field, but your fleet can look as professional and send a message the same as the biggest organizations in the world. So how do the big shots do it?
Red Gold Go Big and Bold
Red Golds fleet is big and bold. Their tractor-trailers are hard to miss. Covered with tomatoes, product labels, children, and sometimes even butterflies, they get their message across. “Exceptional quality and operational excellence are the shared values that contributed to the employee-created mission statement: ‘To produce the freshest, best tasting tomato products in the world.’ ” How big are they? Red Gold doesn’t publish earnings; however industry insiders guesstimate revenues of more than $500,000,000. That’s big in our book. Fleet Graphics Lesson: If it fits your business don’t be afraid to go big and bold.
Quest Global They got it covered
The Quest Global tractor trailer combo is covered front to back and top to bottom. The Quest logo is featured on the cab in red and the trailer in white. The red and white stripes sweep down to the trailer skirt and back up to the trailer. It’s striking and memorable. Quest Global has more than 400 refrigerated trailers shipping delicate cargo from coast to coast. The trailers average more than 250,000 miles a year each, for a total of 100,000,000 miles. That’s a lot of miles. Fleet Graphics Lesson: Cover as much of your vehicle as needed to send your message.
Knight Transportation It’s fit for a king!
Knight Transportation tractor- trailers are regal. It oozes royalty; it’s the knight of the road. My wife and I recently drove from Indianapolis to Orlando and back and I don’t think we missed one of these trailers. They are easy to recognize, and they stand out. They’re the King of the road. Knight has grown from humble beginnings to more than 4,000 tractors, 8,000 trailers, and 5,000 associates. Fleet Graphics Lesson: Share a positive Image that fits your brand.
Celadon Simple can be elegant
Celadon’s fleet graphic says it all with a logo and a name. Simple, yet there’s more to it. The design, colors, font, and logo all blend leaving a lasting positive impression. “Celadon is one of the largest and most progressive transportation and logistics companies in North America. Founded in 1985, Celadon has grown continuously for over 28 years and now employs over 4,000 associates worldwide.” With more than 3,000 tractors and nearly 9,000 trailers, Celadon is a major contributor to trucking and logistics internationally. Fleet Graphix Lesson: Simple can be effective.
Fleet Graphics What the Big Players Do You Can Too!
What’s best for your fleet? Is it simple and elegant, bold and brash, clean and covered? We don’t know. It depends on your brand, image, and client base, but we’d be happy to discuss it with you. Who knows, maybe one day you’ll be one of the big players in your industry. Until then, don’t forget that with fleet graphics what the big players do you can to. If you’d like to learn more. Contact us.