While attending the recent Mixwest conference, I learned two things about Google Plus. A lot of savvy people think it’s important and—they aren’t using it. Like me, they have Google Plus accounts, which mostly sit unused. Why is that?
How Do You Use Social Media?
I’m not the typical social media user. Twitter is my network of choice, and although Twitter use among internet users is rising, only 13% of my age demographic, 50-64, use The Twitter. I’m also an atypical user because I use social media for both pleasure AND work. I get paid to do it. I co-administer TKO Graphix Facebook, Twitter, YouTube, and LinkedIn accounts. Other members of our team handle Pinterest, Flickr, and Google Plus. Seems like a lot of networks, doesn’t it?
Rebelling Against The Google
Several years ago, I predicted the need for a social network that limited members. I called the idea “Ten”—a place limited to ten members where private conversations of interest to a specific group could be held. Google had a better idea. Why limit it to one group? How about creating Circles where like-minded people could hang out? You’d think Circles would be something I’d embrace for its targeted engagement, right? But I haven’t, and I think I know why. It’s not only about managing too many networks or sharing with the same people I already share with on other networks. It’s because I hate being told I have to do anything. Petty? You bet. Unprofessional? Absolutely. Counterproductive? Yes. I’ve rebelled against Google Plus because the network’s growth and major SEO advantages have stacked the cards in its own favor. The reason I should be wholeheartedly embracing Google Plus is what’s driving me away.
I never intended to answer the question in the title. I’ll leave that to those more knowledgeable. Time will tell. In the meantime, I think I’m running out of time. It’s time to hop on the Google Plus bandwagon—or bust. Have you resisted or embraced Google Plus, and why?