Photo by Madonius / CC BY

Last week we received this request to guest blog. I’m not making this up. I haven’t changed it to make it look worse—I didn’t have to. I did change the name and the website, which wasn’t linked.

“Hello Sir / Madam.

Myself Joe hamilton. I am working with .I have gone through you blog and I felt like this is the best place for me to write content for your blog. I request you to give a chance to write a post on your blog. I have attached the Post file. Kindly have a look over it and it will be very much appreciated if you will share my post on your blog, and also update me on the same email once you have uploaded the Blog Post.

Have a nice day ahead

Thanks & Regards,”

Are You Seeing More of These?

If you blog, especially if you’re prolific, I assume you’ve received this type of request. I receive similar inquiries often enough to conclude—they work. Someone out there in the blogosphere has received this, or something akin to it, and said, “OK that sounds good—write me post.” Huh?  How in the heck does that happen?

I don’t know if this was written by a bot or a person who has a poor grasp of English. I’m not here to belittle anyone. That’s not the point. If this strategy works, which it must or it wouldn’t continue, then someone is exposing their blog to link spammed posts, viruses, and/or pirating.

We must all be vigilant. It’s not always as obvious as the email above. Last week I received several unsolicited guest requests. One was a well written, yet obvious, form letter offering to write us a free blog! No charge! All we had to do was allow the post to link back to something about arrest records. Why sure, that fits our guest post guidelines – NOT.

How to Avoid Being Guest Blog Hijacked

• If their request is poorly written—need I say more?

• Be wary of unsolicited requests from strangers. This could be a red flag and should be thoroughly vetted before being considered.

• Create a guest blog guideline sharing your expectations.

• Don’t allow your lack of time, content, or ideas to sway you into publishing something you shouldn’t. It’s an attractive trap.

• Don’t let ego get in the way of common sense. It’s nice to be wanted, and some of these requests look impressive. Don’t bite without a complete search of the author and all links he or she represents.

•If it’s a fit, offer to reciprocate with a guest post. If they show no interest, it could be a cause for concern and require additional research.

We Support Guest Blogging

Don’t misunderstand this post. At TKO Graphix  we’re pro-guest blogging. We’re open to legitimate guest blogs from friends, industry connections, and thought leaders. We’d prefer posts covering the 12 topics we publish, but we aren’t limited to only those. And, we’d be interested in reciprocating. What we don’t support—is spam. If you’re interested in guest posting on TKO Brandwire here’s our Guest Post Guidelines.

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