I know because I was there — marketing in the 20th century was simpler. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. So, is it time to simplify marketing in the 21st century?
Here’s What I Mean
In the late 1970’s I took a position with a startup (We didn’t call it that, but that’s what it was) as head of marketing — okay, I was the marketing department. We needed everything, logo, letterhead, business cards, collateral materials, and we needed to get the word out. It was my responsibility to get us noticed; I convinced the three local television affiliates (there was no cable) to travel to a cornfield in Greenfield, IN to watch our product in action. Did I say in action?
Our methane digester slowly (very slowly) turned manure into methane gas (I didn’t inform the media of the stench.) The PR campaign wasn’t easy, but it wasn’t complicated; all it took was a few phone calls and a couple of snail mail letters. Think about what this would entail in 2019: website, social media, and email campaigns; unified branding of signs, logos, and advertisements. I don’t believe one person could do it all, at least not well.
Rebranding Was Less Complicated
In the 20th century, rebranding meant creating new advertising pieces, marketing materials, signage, and business cards. This much hasn’t changed, but add coordinating web, social media, content development, and email initiatives, and rebranding reaches a level of sophistication not expected 20 years ago. Have you been involved in rebranding a product or organization? How many forms of media were affected and had to be redeveloped? It’s a big job.
Companies in the 21st Century Expect More
More than once I’ve listened to job searching marketing friends lament the job descriptions for available marketing positions. Many organizations are looking for one person to be their graphic designer, Web developer, SEO specialist, videographer, and content creator as well as administrate, decipher, and share analytics on multiple platforms. So, good luck with that.
So, What’s the Answer?
Get help. Outsource. Sub the marketing tasks that are outside of your competencies. There are many reliable providers who can assist with your marketing efforts, and one of them is us. Hopefully, this doesn’t sound too salesy, but we have the answer. TKO Graphix and our family of companies can help. We can assist with your startup launch, rebrand, or market. TKO Graphix meets all your graphics needs — wraps, banners, and retail graphics. TKO Marketing Solutions provides specialty and promotional products from company shirts to open house SWAG.
Here’s the best part — it’s all coordinated under one roof. We do our best to make it easy for you to work with us. If you’d like to learn more about our complete graphics solutions, and one-stop shop philosophy, Contact Us, we’d be happy to help you travel back to an easier time and place.
Photo credit: https://unsplash.com/photos/HcZXiWL_piM