How to Simplify Marketing in the 21st Century

Marketing in the 20th century was simpler — I know because I was there. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. Isn’t it time to simplify marketing?

Here’s What I Mean 

In the late 1970’s I took a position with a startup (we didn’t call it that, but that’s what it was.) as head of marketing — okay, I was the marketing department. We needed everything, logo, letterhead, business cards, collateral materials, and we needed to get the word out. So, it was my responsibility to get us noticed; I convinced the three local television affiliates to travel to a cornfield in Greenfield, IN to watch our product in action.

Did I say action? Our Methane digester slowly (very slowly) turned manure into methane gas (I didn’t inform the media of the stench.) The PR campaign wasn’t easy, but it wasn’t complicated; because all it took was a few phone calls and a couple of snail mail letters. Think about what this would entail in 2018: website, social media, and email campaigns; unified branding of signs, logos, and advertisements. I don’t believe one person could do it all, at least not well.

Rebranding was Less Complicated

In the 20th century, rebranding meant creating new advertising pieces, marketing materials, and business cards. This much hasn’t changed, but add coordinating web, social, and email initiatives and rebranding reaches a level of sophistication not expected 20 years ago. Have you been involved in rebranding a product or organization? How many forms of media were affected and had to be redeveloped? It’s a big job.

Companies in the 21st Century Expect More

More than once I’ve listened to job searching friends lament the job descriptions of available marketing positions. Many organizations are looking for one person to be their graphic designer, web developer, SEO specialist, and content creator as well as administrate, decipher, and share analytics on multiple platforms. Good luck.

So, How Can You Simplify Marketing

Get help. Outsource. Sub the marketing tasks outside of your competencies. There are many reliable providers who can assist with your marketing efforts, and one of them is us. Hopefully, this doesn’t sound too salesy, but we have the answer. TKO Graphix and our family of companies can help. We can coordinate every aspect, or any part, of your startup launch, rebrand, or marketing campaign. TKO Graphix meets all your graphics needs—wraps, banners, and retail graphics. TKO Signs can design and fabricate any and every type of sign imaginable. TKO Marketing Services creates content, develops websites, and designs brochures. And TKO Marketing Solutions provides specialty and promotional products from company shirts to open house SWAG. Here’s the best part — it’s all coordinated under one roof. We do our best to make it easy for you to work with us.

If you’d like to learn more about our complete graphics solutions, and the TKO family of companies’ one stop shop philosophy, Contact Us , we’d be happy to help you travel back to an easier time and place. We can simplify marketing.


By |2018-06-14T13:11:07+00:00June 14th, 2018|Sales & Marketing|

About the Author:

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+