Is Promotion Product Marketing Outdated?Promotional products can be traced back to 1789 with a commemorative button celebrating George Washington’s presidency. And as early as the 1800’s, specialty wooden products and calendars were used for marketing. Any form of marketing that’s been used over two hundred years has to be outdated, right? Nope, and here’s why.

• Promotional product offerings change with the marketplace. Products that were unheard of only a few years ago are now popular specialty items. For example, smartphone, laptop, and tablet accessories are available as promotional products.

• Some products have a long lifespan. Consider t-shirts… they’ve continued to grow in popularity since Marlin Brando donned a tidy whitey in The Wild One, and that was 60 years ago.

• Nearly any product can be used for promotions. If you want something modern and up to date, it’s probably out there—and if not—it can be created for you.

Promotional product marketing is timeless because the products of the time become the specialty products of the day. In future, you may find promotional digital eye-wear, anti-gravity skateboards, and hologram images. What’s the latest promotional product you’ve seen?