Lucas Oil Raceway at Indianapolis – REBRANDED

Are you an auto racing fan? If you enjoy racing, you’ll appreciate this assignment. I’m a motorsports enthusiast, and a long-time supporter of Lucas Oil Raceway at Indianapolis, back when it was Raceway Park. So, I’ve enjoyed SCCA events, the Kroger 200, Thursday Night Thunder, among others. I was even introduced to a 16-year-old USAC midget driver at this track—Jeff Gordon.

I had to Drive on the Racetrack

Anyway – work, work, work, my work is never done. I HAD to go to the racetrack, I HAD to interview the Lucas Oil team, and then I HAD to drive my car around the track to shoot video (seriously, on the track)—I’m still grinning.

Back to work. We helped Lucas re-brand the facilities with banners, posters, and signs. We changed the signage above the suites, which are 85 feet in the air (too far up for me). We replaced signs on the parts tower, scoring tower, and the drag strip archway.

It’s Our Privilege

We’ve had the privilege of working with Lucas Oil Raceway at Indianapolis for three years, and we can tell you they’re a great group of people to work with. Watch for another video, coming soon from TKO, highlighting Lucas Oil Raceway at Indianapolis as a featured client. But first, I’ll HAVE to go back to the track for more footage. Work, work, work…

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