I asked our sales staff the following question. “If a friend of yours was starting a new business what graphics and signage would you tell him or her to consider?” Several of the team said it would depend on the type of company. What they would specify might depend on whether it was a brick and mortar retail store, manufacturing, or service such as a contractor. But all agreed on a general checklist for new businesses.

The Checklist

This list isn’t all inclusive nor does every business need everything listed here. It’s meant to be used as a reminder and educator for a new businesses graphics and signage needs.

Vehicle Graphics

  • Decals
  • Full wraps
  • DOT numbers

Exterior Signage

  • Monument and pylon signs
  • Channel letters
  • Storefront awnings
  • Directional or wayfinder signs

Interior signage

  • Lobby sign
  • Informational signage
  • ADA signs
  • Floor graphics
  • Window and door graphics

Web development

  • Contact information
  • Portfolio
  • About us page
  • Testimonials

Collateral materials

  • Business cards
  • Stationary
  • Brochures and catalogues
  • Flyers and one-pagers
  • Direct mail pieces

Promotional Products

  • Branded pins and office supplies
  • Wellness program gear
  • Promotional giveaways
  • Company store


  • T shirts, sweatshirts, and jackets
  • Uniforms and company shirts
  • Hats and caps


  • Displays
  • Materials
  • Specialty products

If you’re in the process of founding you own firm please use this checklist to double check your graphics needs. If you’re an established company feel free to use the checklist as a graphics auditing tool. And if you’d like to discuss you needs please contact us—we’ll put you on our check…list.