When the Ansell Corporation was considering the most effective method to introduce its line of industrial safety gloves to thousands of food processors the TKO Marketing Solutions team…offered a solution. How could beef, pork, poultry, seafood, fruit, and vegetable processors best be reached?
Make it Easy, Fun, and Convenient
TKO Marketing solutions combined its two primary services, Promotional Products and Marketing Services, to create a one-of-a-kind product for the Ansell Corporation—a targeted Web Key directing prospects to a landing page with an intriguing call to action. The web key is a disposable flash drive with a link promoting Ansell’s VersaTouch industrial safety gloves.
Make an Offer They Can’t Refuse
The keys will be mailed to over 4,000-purchasing managers in the food processing industry. They’ll be offered a trial of 12 free gloves as well as 20% discount on purchases. The gloves are made from a special yarn that offers, “Cut protection and comfort.” Who doesn’t like FREE stuff especially from a leader in the field? Free merchandise with no strings attached and a product discount can make a purchasing agent look very smart and effective.
Marketing Solutions designed the flash drive AND the landing page to produce a product few would be able to match. You could say Marketing Solutions is on the “cutting” edge.
Who is your target audience and how have you tried to connect? If you’d like innovative, creative, and effective marketing campaigns with a higher than average chance of introducing you to your target audience—let us know. We’ll help you hit the bullseye.