The 1 Minute and 38 Seconds Case Study

Case Study Challenge — Re-brand Work Vehicles with Zero Vehicle Downtime

A national company wanted to de-identify and re-brand over 4,000 vehicles without losing work time. It would be a challenge because the vehicles were used from 6 am to 6 pm daily, except Sunday. Adding to the challenge, the vehicles were in over 200 cities throughout North America.

Solution — Schedule De-ID and Installation On-Site After Hours

The company contracted TKO Graphix to manufacture, de-identify, and install new graphics. Through TKO’s online fulfillment program, the decal manufacturing, shipping, delivery, and installation to all 200 + locations was coordinated. So the process was divided into four phases with five installation crews traveling North America. Individual company branch locations were able to access status information at any time. The fulfillment program integrated all phases of the process with TKO Graphix and the customer.

Result — A Fresh Message, Seen by Millions, and No Lost Time

The company now has over 4,000 re-branded work vehicles on the street. They deliver a new, fresh message, at a cost of less than $1 CPM (cost per thousand impressions). Putting the CPM in perspective — traditional media, such as TV, radio, and print, can cost upward of twenty dollars CPM. The work was all completed after work hours, with zero time lost. A potential multi-thousand dollar loss, due to interrupted work, was avoided.