Are you a social media butterfly or alone in your network cocoon? It’s easy to forget the social in social media. Sometimes we lose track of what’s important and it’s not limited to social media. For example, human resource departments that are anything but human; public relations teams that have little to do with building relations and yes…social media marketers who aren’t social. It’s easy to get caught up in activities and forget why we’re doing those activities. Social media can be a vehicle to share marketing initiatives, but not if you’re antisocial.

How to be a Social Media Butterfly

  1. Guest – Offer to write a guest blogs for loyal followers.
  2. Meet – It’s not always possible, but when it is, meeting face-to-face often develops the strongest social relationships.
  3. Respond – Being social means being considerate. When someone takes the time to reach out whether it’s a new follow, share, or email inquiry, respond in a timely and appropriate manner.
  4. Share – Became an advocate for your followers sharing their content and initiatives. Retweet, share on Facebook, and become an evangelist for others.
  5. Connect – Don’t limit yourself to an automated follow back. Jump in, learn what’s being shared, and join the conversation.
  6. Follow – Take the time to research your top customers, vendors, and friend’s social media networks—then follow them.
  7. Comment – To leave a comment you must first read the content. Whether it’s a blog post, Tumblr, or Facebook let folks know you were there, and you care.
  8. Listen – Do you hear that? It’s the sound of you not talking. The best strategy for being social may be to listen first.
  9. Converse – Being social isn’t talking at others, lecturing, or shouting your points. It’s not a monologue—it’s a dialogue.

And the number one answer is…survey says…

Be a real human person – have a voice, talk and share, react, commiserate, get excited, and do this with kindness and consideration, avoiding controversy and snarkiness.

Omitting the social in social media is easy to do, especially in business when there are not enough hours in the day. Juggling multiple accounts, automating responses, and scheduling posts become the norm. It’s easy to lose sight of what’s important with social media when everything is about being more efficient and faster. But the truth is without the social in social media what remains is media marketing, and that’s no different than any other form of advertising. You throw out the bait and hope you get a few nibbles. If this is your social media strategy, you’ll have a difficult time developing evangelical advocates and loyal followers. Are you social on social media?