Do vehicle graphics matter for a small business? As I’ve stated previously, TKO Graphix is in the vehicle graphics business, so what do you expect me to say? Do you think I’d tell a small business that vehicle graphics are a bad idea for them? I might. When Vehicle Graphics May be a Bad Idea. I’m not here to sell anyone on a bad idea. I’m here to help because it’s how I’m built. It’s what TKO Graphix stands for. Yes, In most cases, if a small business owns vehicles then vehicle graphics matter.


If a small business has an advertising budget, vehicle graphics can be one of the most cost-effective uses of marketing dollars.

  • A 30-second prime-time spot in the top 100 television markets costs $17.78 per thousand impressions
  • A 60-second drive-time ad in the top 100 radio markets costs $8.61 per thousand impressions
  • A one-third b/w page ad in the top 100 newspaper markets costs $22.95 per thousand impressions
  • A four-color one-page ad in the top 23 magazine publications costs $9.35 per thousand impressions
  • The average for all forms of billboard ads costs $2.18 per thousand impressions
  • Vehicle wraps cost $.77 per thousand impressions   — Why Haven’t You Wrapped Your Company Vehicles?


Put yourself in your customer’s shoes. When you see a plain company vehicle with no identification, does it inspire confidence? Worse yet what if it’s dirty, damaged, or dangerous looking. What do you think when you see a substandard vehicle that represents a business? How would you react if an unprofessional company vehicle pulled into your parking lot “sell” you? What if it was in your home driveway for service work? Vehicle graphics add a sense of professionalism. Think about it. When’s the last time you saw a vehicle from one of the major providers in your industry that didn’t have vehicle graphics?


If you want your employees to take pride in your company and pride in their work you have to give them the tools. And one of those tools is a professional vehicle. And part of what makes a vehicle professional is graphics.


Wait, wasn’t this covered in advertising. In a word—no. Branding is showing your community a united front. From your web page to billboards to vehicle graphics your brand should look like—you. Colors, logos, taglines, and fonts should be shared across channels. Have you ever bought a new car and then saw its twin everywhere? It’s the same with company vehicles. One or two company vehicles sharing graphics can seem like 20. How to get the Most Exposure from your Vehicle Graphics.

Yes, Vehicle Graphics Matter

Whether your business has one vehicle or twenty, vehicle graphics matter. If you’re a specialty restaurant, HVAC provider, or a dry cleaner, vehicle graphics matter. If your business is B2B (Business to Business) B2C (Business to Customer) or NFP (Not for Profit) vehicle graphics matter. Vehicle graphics matter and offering every small business the best vehicle graphics for their needs matters to us. Contact Us, because it does matter.