Who are you?
Do your fleet graphics answer this simple question or is your message lost in the design? I drive past an Italian restaurant on my commute home. There’s usually a fleet vehicle parked out front. The graphics are busy and distracting with no focal point other than some poor photos of food that aren’t very appetizing, and their food is good. I had driven by the vehicle for some time when I noticed a call to action at the bottom of the van. It said “We Cater!” I had no idea. It was at the bottom of the door in a small font that didn’t contrast well. It took me weeks to figure out their message. We’d had two lunches catered at work in the last month.
I really wanna know
Not only me but consumers want to know who you are and what you do. They don’t want to have to decipher your message like its some word puzzle. Looking at fleet graphics shouldn’t be like playing where’s Waldo. Your message should be clear. It should be obvious to all. So, do your fleet graphics tell your the story?
Tell me, who are you?
Fleet graphics should share who you are—name and logo, how to contact you—phone and web, and what you do, as well as your unique market position such as 24 hour service or catering.
‘Cause I really want to know
I mean really, people want to know. We are all exposed to thousands of messages every day, and the ones that stick in our minds are the ones that are easy to understand and have meaning to us. For example, a message we cater would mean a lot to the person planning the office party, or 24-hour service for home repairs would be a number many homeowners would note, but only if it was clear.
Please tell me who are you?
Do your fleet graphics tell your the story? Do your fleet graphics answer this question? Is it clear who you are and what you do? Is your message lost in overdone artwork? Are your fleet vehicle graphics only used for basic identification? Worse yet, are your only fleet graphics DOT numbers? If so, it’s time to tell everyone who you are. Don’t make potential customers guess. If you’d like to learn more contact us, we know who you are and can help you tell the world. Do your fleet graphics tell your story?