When I was younger I had anger management issues. One of my triggers was driving. Other drivers didn’t meet my expectations. Go figure. I embarrassed my wife and I’m certain I put myself in danger. Not a thoughtful strategy, is it? That all changed when I got a company car. Suddenly I was driving an advertisement. It seemed all eyes were on my driving.

Forced Behavioral Modification

I was handed the keys and told to pay for my personal use gas. I would have possession of the vehicle 24/7. If I weren’t driving the car, it would be with me or parked in my driveway. I received no instructions, cautions, or advice. However, I realized I needed to change my ways or risk representing the organization poorly. Not every driver understood this. If you have company vehicles, don’t hope to be lucky. Talk to and train your drivers. Share expectations, inform them of the consequences, and track their behavior.

Basic Driver Expectations Checklist

  • Obey traffic laws. Not sometimes, or partially but always and completely. Breaking the law reflects poorly on the company. Any fines due to infractions will be the responsibility of the driver and may lead to suspension of driver privileges.
  • Be polite and courteous. One angry action by a company driver can spoil the reputation of the organization ten-fold. Bad news travels fast. Be nice.
  • Never use alcohol or drugs while driving. One beer is too much. All it takes is one customer seeing an employee drink that beer then drive the company vehicle. Any substance use while driving a company vehicle will mean immediate suspension.
  • Park in appropriate spaces. A friend once got a call from an irate customer about where his company vehicle was parked. It seems his box truck, with his company’s name plastered on the side in giant letters, was parked in front of an adult bookstore.
  • Keep your vehicle clean. It’s the driver responsibility to keep the vehicle clean, a dirty car or truck sends the wrong message, creates a poor company image.

There’s more that could be covered such as, maintenance, proper driver’s license, and insurance, but the five points above are a good place to start. Or you could leave it up to driver. How lucky do you feel?

Photo by Raysonho / CC0 1.0 Universal