CASE STUDY:
REBRANDING A NATIONAL LAWN CARE COMPANY
THE CHALLENGE
A national lawn care company wanted to de-identify and rebrand over 4,000 vehicles without losing work time. The vehicles were used from 6am to 6pm daily, except Sunday. Adding to the challenge, the vehicles were in over 200 cities throughout North America.
THE SOLUTION
Schedule DE-ID and Installation On-Site After Hours
The company contacted TKO Graphix to manufacture, de-identify, and install new graphics. Through TKO’s online fulfillment program, the decal manufacturing, shipping, delivery, and installation to all 200+ locations was coordinated. The process was divided into 4 phases with 5 installation crews traveling North America. Individual company branch locations were able to access status information at any time. The fulfillment program integrated all phases of the process with TKO Graphix and the customer.
THE RESULT
A Fresh Message, Seen by Millions, and No Lost Time
The company now has over 4,000 re-branded work vehicles on the street. They deliver a new fresh message at a cost of less than $1 CPM (cost per thousand impressions). Putting the CPM in perspective, traditional media, such as TV, radio, and print, can cost upward of $20 CPM. The work was all completed after work hours with zero time lost. A potential multi-thousand dollar loss, from interrupted work, was avoided.
If you’d like to know how TKO Graphix can help plan your fleet rebranding project, contact us to get started today.
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