Case Study: 17,000 Piece Rebrand2018-03-20T08:37:59+00:00

CASE STUDY

THE CHALLENGE

An international shipping company approached TKO Graphix about rebranding a large fleet of semi-trailers and tractors they had taken possession of when they acquired another carrier. Previous graphics providers, involved in the rebrand, were not hitting expected quotas and deadlines. The challenge presented to TKO Graphix was to produce new decals, remove any existing decals from the equipment, and install the new decals over 17,000 pieces of equipment located in 17 locations, all within 8 months.

PROBLEMS

The acquired existing fleet consisted of more than 17,000 pieces of equipment (tractors, trailers, and trucks).

  • All of the pieces needed de-identified (removing existing graphics.)
  • The pieces were scattered across the United States.
  • Several of the facilities weren’t ideal for vinyl graphics removal, preparation, and application.
  • Many of the pieces of equipment required repairs and most needed full-scale preparation.
  • The carrier set a six-month deadline for completion.

THE SOLUTION

Before any of the work started, project procedures and job progress tracking were established. Together, TKO Graphix Project Managers and customer, set expectations of the job including deadlines, locations, and logistics. Project Managers implemented a detailed plan of coordinating the printing, shipping, decal removal and installation, as well as planning on-site preparation, scheduling delivery of tractor-trailers, and managing the online job tracking system.

To handle a job of this size, TKO Graphix promptly added staff to installation personel. Newly hired installers were trained in-house and then teamed up with experienced installation crews for each designated location. Ultimately, 15 to 20 installation crews were dedicated solely to the rebrand.

Preparation of each installation site and designated crew was important to get the best productivity and quality. Prior to starting work at an installation site, TKO Graphix Installation Management travelled to each location to prepare the site and the crew. As part of this

on-site training, focus was put on work ethic, organization, procedures, and quality.

Communication was a key factor in making this project successful. Job status was communicated daily along with weekly scheduled conferences between the customer and the TKO Graphix Project Manager.

Flexibility was part of serving the customer and meeting their expectations. When the customer found it difficult to route equipment to the original 17 locations chosen for installation,

24 more install locations were added, set up, and staffed by TKO Graphix. Shifts were stair-stepped to fit the availability of equipment. Crews were moved from location to location.

For efficiency, packing and shipping procedures were adjusted. Traditionally, tractor-trailer decal sets are shipped individually. On a job this size, a significant amount of time would have been wasted packing, opening, and disposing of the shipping cartons. The solution was to bulk ship the decals sets which saved time, energy, and waste.

THE OUTCOME

The customer was so pleased with the quality of work, they asked TKO Graphix to take over uncompleted work from other vendors. Two previous graphic providers, working on the project, completed less than one-third of the work accomplished by the TKO Graphix team.

The job was completed on time, at the customer’s locations, and to their satisfaction.

Recognizing what was essential to meet the customer’s needs, planning the process, and coordinating the operation on a project this large takes a special team. If you’d like to know how TKO Graphix can help plan your fleet rebranding project, contact us to get started today.

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