Schedule DE-ID and Installation On-Site After Hours
The company contacted TKO Graphix to manufacture, de-identify, and install new graphics. Through TKO’s online fulfillment program, the decal manufacturing, shipping, delivery, and installation to all 200+ locations was coordinated. The process was divided into 4 phases with 5 installation crews traveling North America. Individual company branch locations were able to access status information at any time. The fulfillment program integrated all phases of the process with TKO Graphix and the customer.
A Fresh Message, Seen by Millions, and No Lost Time
The company now has over 4,000 re-branded work vehicles on the street. They deliver a new fresh message at a cost of less than $1 CPM (cost per thousand impressions). Putting the CPM in perspective, traditional media, such as TV, radio, and print, can cost upward of $20 CPM. The work was all completed after work hours with zero time lost. A potential multi-thousand dollar loss, from interrupted work, was avoided.