We get asked this question often from prospective clients because they’ve seen wraps that have faded. They’ve noticed decals that have turned brown, wraps that are blotchy and discolored, and graphics that just look—washed out. There are several factors, including quality of the material, proper installation, color, and climate, but the number one reason for […]
I’m writing this two days before the start of the big dance. The men’s NCAA basketball tourney; the Road to Indianapolis. The NCAA is headquartered here in Indy and I was privileged to attend a presentation and meet members of their marketing team earlier in the month. They were seeking input. They wanted to improve.
The full wrap on this 53’ trailer gets the job done. The stylized logo and branded name show good use of color, contrast, and typography. The mulch shown in four colors layered diagonally on the trailer could have easily looked like four earth tone stripes, but they look like mulch. There is more to this […]
LTL (Less than Truckload) trailers are limited by regulation to 28′. Historically trailer sizes have increased as technology, demand, and infrastructure allowed. For example, tractor trailers have progressed for 40’ to 45’ then 48’ to the current 53’ trailer. An increase of only 5’ could significantly lower fuel usage, decrease the wear and tear on […]
Projects are managed—people are led. Although there’s a place for both managers and leaders, a manager that leads may be the ultimate executive. Manager’s plan, track, organize, and initiate. Leaders coach, mentor, and inspire. There’s no reason one can’t do both.
This list of questions isn’t a documented double-blind case study. It’s based on what […]
What makes one leader attractive and another the bane of the workplace? Why do some flock to leaders and workplaces and fly from others? Why do some leaders retain skilled team members and others chase employees through revolving doors. The answer is focus. If you’re in a leadership role, who are you focused on—yourself or […]
I was chatting with the CEO of a midsize organization about the evolution of the sales cycle. Much of her career had been centered on sales. She had helped build the business by bringing in new clients while retaining valued customers. Back then, it was a different game. In her day, she was the educator […]
A few years ago my father was in the hospital for an extended stay. It was serious. Although he was cared for by personable and professional staff, there was constant miscommunication. Instructions from the doctor weren’t carried out by the nursing staff, the pharmacist forgot to fill a prescription, and the doctors didn’t read the […]