29 08, 2014

Trucking: More Good News

By |Trucking & Logistics|

Do you get tired of bad news? Do you find yourself turning off and tuning out the nightly world problems report, the local tragedy index, and the plethora of negativity posted on social media? I know I do. So occasionally it’s nice to share something positive—some good news.

Just the Facts Please

July isn’t historically a […]

27 08, 2014

Someone’s Creating the Content You’re Not

By |Sales & Marketing, Social Media & Networking|

If you’re creating content on a regular basis, if you post new content on your blog (minimum once a week, but three to five is better, much better), if you share checklists, case studies, guidebooks, and white papers—then this post isn’t for you. But if you think content creation is overrated, doesn’t mean anything […]

27 08, 2014

Managing 14 Social Media Accounts in 2 Hours a Day

By |Social Media & Networking|

Let me begin with a disclaimer. My way isn’t the only way. Some of it isn’t even the best way. But it’s a way that works. As the director of communications at TKO Graphix, I manage 14 social media accounts. Three Twitter, Facebook, and Google plus, two Pinterest and […]

25 08, 2014

Tuttorosso is All Red

By |Featured Customers, Vehicle Wraps & Graphics|

Tuttorosso is Italian for all red and that describes their products, as well as their tractor-trailer wraps. While the trailers may not be all red, it certainly is the dominate color. One glance at the semi-trailer and you know it’s hauling the freshest, ripest, and reddest tomato products there are. You see it and […]

22 08, 2014

Creating a Sales Presentation that doesn’t Lose Sales

By |Sales & Marketing|

Here’s the bottom line—even the best sales presentation isn’t going to land every sale, but a poorly designed presentation can and will lose sales. Everyone who has given a sales presentation has, at one time, walked out of a meeting or ended a call in disappointment because they weren’t fully prepared. Investing time in […]

21 08, 2014

TKO Team Talk: Chris Hurley

By |TKO Team Talk|

TKO Team Talk is a chance to get to know us—one team member at a time. It’s a glimpse behind the curtain. In this series, we ask individual teammates five questions. The questions are designed to share insights into the family of TKO companies and reveal a little about the people behind the brand.

Chris […]

20 08, 2014

The High Cost of Poor Recruiting

By |Human Resources, Leadership Values|

Incompetent recruiting adversely affects an organization on many levels, only one of which is turnover. While poor recruiting isn’t the only cause of employee turnover, it may be the single largest contributor. The absence of a hiring system, not providing training to those who do the hiring, or allotting the time needed to properly vet candidates […]

19 08, 2014

Small Biz by the Numbers

By |Small Business Matters|

How big is small business in America? What percentage of employees work for small biz? How many small businesses are there and who owns them? How many don’t survive? If you’re anything like me, you find these questions intriguing. It goes beyond staying informed—it’s an article of pride. I’ve been involved in the management […]

18 08, 2014

Reaching Your Target Audience  

By |Marketing Services, Promotional Products|

When the Ansell Corporation was considering the most effective method to introduce its line of industrial safety gloves to thousands of food processors the TKO Marketing Solutions team…offered a solution. How could beef, pork, poultry, seafood, fruit, and vegetable processors best be reached?

Make it Easy, Fun, and Convenient

TKO Marketing solutions combined its two […]

15 08, 2014

FAQ: Do I Need to Replace My Entire Sign?

By |Signs for Business|

Not long ago the management at Ziggy’s Bar & Grill Plainfield asked us, “Do I need to replace the entire sign?” TKO Signs consultant, Jack Stackman conducted a site inspection, and the TKO Signs team offered several options.

The staff at Ziggy’s had noticed the Koorsen Fire & Security sign while traveling […]