• why-human-resources-should-be-marketed
207, 2015

How to Market Human Resources to your Employees

By |July 2nd, 2015|Human Resources|

A few years ago a good friend asked me how to manage interns without showing her frustration. When interns would repeat the same mistakes, ask the same questions, or not use common sense her frustration would show. I asked her if customers ever frustrated her. Did they ask dumb questions and not use common sense? […]

  • photo-blog-four-day-ray-brewery
2906, 2015

Photo Blog: Four Day Ray Brewery

By |June 29th, 2015|Vehicle Wraps & Graphics|

Anyone who follows me on Instagram knows I’m a beer geek. I drive follower’s batty posting photo after photo of beer from my backyard. I have a beer fridge that at any given time has more than 100 styles of beer. I like beer, and I like beer people. And…what’s not to like about a […]

  • why-you-should-network-outside-of-your-industry
2606, 2015

Why You Should Network Outside of Your Industry

By |June 26th, 2015|Social Media & Networking|

Do you attend the same networking events, conventions, and trade shows every year? While you’re there, do you visit the same companies and people over and over again? Do you only attend industry related events? If you answered yes to all three, you might be missing a golden opportunity.

What Lies Outside your Comfort Zone?

You know […]

  • 2607036664_8a356ab0ec_o
2506, 2015

Are All Your Eggs in One Basket?

By |June 25th, 2015|Sales & Marketing|

In 2008 when the economy made a sudden and dramatic downturn many companies, including TKO Graphix, had too many eggs in one basket. For us it was one segment of the market, the trucking industry, for others it was one or two large customers they depended on. Many businesses didn’t survive. We were lucky. We […]

2406, 2015

Fun with Floor Graphics

By |June 24th, 2015|Vehicle Wraps & Graphics|

  • the-salesperson-of-tomorrow
2306, 2015

The Salesperson of Tomorrow

By |June 23rd, 2015|Sales & Marketing|

Willy was a salesman. And for a salesman, there’s no rock bottom to the life. He don’t put a bolt to a nut, he don’t tell you the law or to give you medicine. He’s a man way out there in the blue riding on a smile and a shoeshine. ― Arthur MillerDeath of […]

  • got-a-great-business-idea-whats-next
2206, 2015

Got a Great Business Idea? What’s Next?

By |June 22nd, 2015|Small Business Matters|

Not long ago, while brainstorming with friends, we got on the subject of the “Million Dollar” idea. We shared ideas for ventures that we’d never done anything with. A few of the ideas, especially mine, seemed a little far-fetched, but some of the ideas had merit. By coincidence, John Palmer and friends were […]

1906, 2015

Dog’s Vs Cat’s Challenge: Hendricks County Humane Society

By |June 19th, 2015|Giving Back|

Eric Benge, a member of the TKO Marketing team, had an idea. Why not conduct an employee drive for the benefit of Hendricks County Humane Society. He broached the subject to me, and I thought it was a great idea. There was one problem though, Eric is a dog person. and […]

  • trucking-companies-give-back
1806, 2015

Trucking Companies Give Back

By |June 18th, 2015|Trucking & Logistics|

We’ve written and shared blog posts about the importance of the trucking industry to America. For example, Good News for the Trucking Industry is Good News for America and Life in America without Trucking. We are a trucking industry advocate because trucking, in many ways, is not only the harbinger, but the […]

  • outdated_references
1706, 2015

Are Outdated References Hurting Your Content?

By |June 17th, 2015|Social Media & Networking|

The third week of April, I spent several days in Manhattan. During that time, I attended four Broadway shows. The funniest was It’s Only a Play. ” I have never laughed so much at looks and pauses. Nathan Lane, Matthew Broderick, Stockard Channing, F. Murray Abraham and the entire ensemble were consummate actors […]