1912, 2014

Holiday Wishes V

By |Social Media & Networking|

The last five years have gone by quickly. Is it possible this is the fifth edition of our Holiday wishes blog? It is, and here’s the proof Holiday Wishes 2010Holiday Wishes 2011, Holiday Wishes 2012, and Holiday Wishes IV (they’re fun to revisit especially if you participated.)

This year we posted a […]

1812, 2014

Tracking Trailers & Tractors Today

By |Trucking & Logistics|

Thousands of trailers are lost every year. Some are misplaced for months on end; others are hijacked along with their cargo. It’s an expensive cost of doing business for the trucking industry. Even the oldest operational trailer can be valued at $5,000 or more, and the cost of missing cargo, insurance premiums, and lost contracts […]

1612, 2014

Merry Christmas From 1954 (Free Vintage eCards and Wallpaper)

By |Social Media & Networking|

In 2001, my wife and I moved to a new home near Speedway, IN. We had been in our previous home for more than 20 years. In those 20 years I had never completely explored every nook and cranny of the attic; until we were about to move. The old homestead was a pre-World War […]

1612, 2014

5 Simple Ways to Motivate Employees

By |Human Resources, Leadership Values|

There have been hundreds of studies about motivating employees. What causes an employee to passionately perform tasks while another goes through the motions? Why does an employee seek a new company or stay with their current employer? As revealed in this study shared by HR.blr.com, there’s a […]

1512, 2014

FlexPAC Trailer—Tailgating in Style

By |Featured Customers, Vehicle Wraps & Graphics|

This is the second tailgate trailer we’ve completed recently. The other was the Harding Group Colts Trailer. We’ve applied decals and wraps to trailers for college teams, bands, and racers and they’re always fun. These trailers represent having a good time while supporting your team. Just add some BBQ, country music, and a football […]

1012, 2014

Let Your Smile be Your Calling Card

By |Social Media & Networking|

Photo by Takashi / CC BY-SA

We’ve written a lot about networking on the TKO Brandwire blog. We have an entire category devoted to Social Media and Networking. We’ve posted a dozen blogs on networking over the past […]

812, 2014

10 Ways to Be a Better Boss

By |Human Resources, Leadership Values|

I don’t think anyone wants to be a “bad” boss. I know when I was younger I wasn’t a good boss. Not because I wanted to be poor at my job—I hadn’t thought about how to be a better boss. My excuse was I wasn’t trained; I wasn’t given direction. Until I realized there was […]

412, 2014

Featured Customer: Co-Alliance

By |Featured Customers|

The colors, design geometrics, and font on this graphic combine to make an unforgettable logo. Any business, farmer, or vendor involved with Co-Alliance immediately recognizes the brand. Whether it’s displayed on a monument sign, printed on stationary, installed on vehicles (or tanks)—it’s one of a kind.

 What makes it Work?

To begin with, it’s bright and […]

312, 2014

6 Trucking Carriers Who use Twitter Effectively

By |Trucking & Logistics|

Although the majority of businesses in America may not have completely embraced social media—most use it. Some long-standing industries have been slow to adopt the social networks, such as Twitter, while others use it for marketing, recruiting, and customer service. Small businesses and large alike have adopted social media marketing. And small and large alike […]

212, 2014

Content isn’t King—Usefulness is

By |Marketing Services, Promotional Products, Sales & Marketing|

Content is king. Hail the king! Long live the king! Except…content isn’t king. Let me explain.

Yes, content curation is an effective, maybe the most effective, strategy to bring prospects to the top of the lead generation funnel. Without content, sites end up languishing on page three of a Google search. Therefore, content is a critical […]