2 12, 2016

Good and Bad Holiday Business Marketing

By | December 2nd, 2016|Uncategorized|

Last Holiday season I received cards, emails, and promotional gifts from several vendors and business associates. Two stood out in my mind, but for different reasons. One was memorable for its sincerity and the other for its crassness. How do your business partners and customers perceive your holiday business correspondence? The Good, the Bad, and [...]

1 12, 2016

Should You Network at a Christmas Party?

By | December 1st, 2016|Social Media & Networking|

Should you network at a Christmas party? Wouldn’t that be—crass? It depends on the party. If it’s a family get together at Aunt Wilma’s, networking might be a little over the top. It also depends on your networking needs. If Uncle Ben, who owns a business, is at the family party and you need a job—just [...]

30 11, 2016

Social Media Holiday Etiquette

By | November 30th, 2016|Social Media & Networking|

Unfortunately too many people use social media to vent, berate, and hold forth. While it’s not always bad, using social media in this negative fashion isn’t a good strategy for business; especially during the holidays. There are standards to be followed, considerations to be given, and respect to be shown. Here are eight social media [...]

28 11, 2016

FAQ: Will a Vehicle Wrap Protect my Paint?

By | November 28th, 2016|Vehicle Wraps & Graphics|

The answer to your question is yes, but there are limits. Vehicle graphics when properly installed can be an excellent way to protect the original finish of a vehicle. And there’s another point worth mentioning. I was talking with TKO Graphix president Tom Taulman II, about painted vehicle graphics vs. adhesive vinyl graphics. He mentioned [...]

23 11, 2016

Turkey Fun, Facts, and Fiction

By | November 23rd, 2016|Just for Fun|

When I think of Thanksgiving, I think of football, food, and festivities. For many it’s the traditional beginning of the holiday season—giving thanks and sharing the feast with family and friends. Probably the most recognized symbol of Thanksgiving is the Turkey. Are you ready for a few turkey fun facts and fictions? Turkey Fun Truths [...]

21 11, 2016

Why Would a B2B Need Vehicle Graphics?

By | November 21st, 2016|Vehicle Wraps & Graphics|

It’s a no-brainer that most B2Cs (Business to Consumer) especially those in service industries, should invest in vehicle graphic advertising, but should a B2B (Business to Business)? If advertising, branding, and lead generation are important then the answer is—yes B2Bs need vehicle graphics. 4 Reasons  B2Bs Need Vehicle Graphics The four reasons listed below make [...]

18 11, 2016

The Health and Wellness Benefits of Hiking

By | November 18th, 2016|Wellness|

Anyone who follows me on Instagram knows I share a lot of images from the trails. In his book, Being Mortal: Medicine and What Happens at the End, Atul Gawande asks when is the price of living no longer worth the dividend? For me, it would be difficult to imagine a life without a walk in the woods. Eight [...]

17 11, 2016

TKO Team Talk: Melissa Hirtzel

By | November 17th, 2016|TKO Team Talk|

TKO Team Talk is a chance to get to know us—one team member at a time. It’s a glimpse behind the curtain. In this series, we ask individual teammates four questions. The questions are designed to share insights into the family of TKO Companies and reveal a little about the people behind the brand. Why [...]

16 11, 2016

Body Language Is Language’s Punctuation

By | November 16th, 2016|Sales & Marketing|

Words alone are only part of any face-to-face communication. How we stand and sit punctuates the words we share. By being aware of your bodies signals, you can avoid sending unintended messages. And you can improve the message you want to send. Don’t be Defensive Defensive body language affects communication. It’s difficult enough to communicate [...]

14 11, 2016

2 Keys to Great Vehicle Graphic Design

By | November 14th, 2016|Vehicle Wraps & Graphics|

One of my favorite work related-tasks is conducting tours of TKO Graphix. Once a month I take new employees on a tour as a part of their orientation, I occasionally show our facilities to clients, and friends are always welcome to twist my arm for a tour. Our Design Team Although I sometimes rush through [...]