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28 04, 2016

How to Set Team Goals in 15 minutes

By |April 28th, 2016|Human Resources, Leadership Values|

Last month I spent 15 minutes each with two production departments. The department managers and I had previously discussed improving teamwork by developing team goals. We wanted the team to be integral in creating the goals. Knowing Rome wasn’t built in a day, we decided to start small. Our first goal for both departments was […]

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27 04, 2016

How to Identify your Customers’ Problems

By |April 27th, 2016|Sales & Marketing|

Are you familiar with the 1992 movie Glengarry Glen Ross? Have you watched the “Always be Closing” scene? I’d link it here, but its rating doesn’t fit our blog. The sad thing is a lot of sales training is similar. ABC (Always be Closing) wasn’t written for the movie. The movie borrowed the acronym from […]

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25 04, 2016

Don’t Cut Corners on Vehicle Graphics

By |April 25th, 2016|Vehicle Wraps & Graphics|

We get it. Businesses cut corners to save a buck. Heck, we do to, but there are places that shouldn’t be cut, and one of them is fleet graphics. Fleet graphics reflect on the company, Vehicle Graphics: A Bad Message is Worse than No Message. We understand that vehicle graphics can be expensive. How Much […]

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22 04, 2016

Do you Know What Motivates your Team?

By |April 22nd, 2016|Leadership Values|

At a meeting with several front line managers, I asked if they knew what motivated their teams. Some admitted they weren’t certain. Others said they didn’t know what drove every teammate, and some had a general idea. One manager stated his team was only motivated by money. He shared that when he asked them why […]

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21 04, 2016

TKO Quiz: How well do you know Indianapolis?

By |April 21st, 2016|Indianapolis Events|

TKO Graphix home office is in Plainfield, IN, a suburb of Indianapolis. When asked, most folks who live in the greater Indianapolis suburbs inform out-of-staters that they’re from Indianapolis. We follow Indianapolis sports, the Colts and Pacers, we frequent the many fine restaurants, shop downtown, and we embrace the arts. We hike and bike the […]

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20 04, 2016

Do your Company Policies fit your Customer’s Needs?

By |April 20th, 2016|Small Business Matters|

I read a phrase in an SBA (Small Business Administration) post titled Marketing 101 that struck a nerve, “All company policies and activities should be directed toward satisfying customer needs.” Most of my career has been in sales and marketing. Customer service hasn’t only been important to me; it’s been critical to my success. A few years […]

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18 04, 2016

What you Need to do before you Rebrand the Fleet

By |April 18th, 2016|Vehicle Wraps & Graphics|

Your business is considering a fleet rebrand. It may be due to a merger or acquisition; your fleet may no longer match your product or service, or it may be in support of a marketing campaign. Regardless, it’s best to look before you leap. Because that leap could be a long dive from a short […]

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15 04, 2016

100 Years of the Indianapolis 500

By |April 15th, 2016|Indianapolis Events|

This year marks the 100th running of the Indy 500. The first race was 1911. The 500 wasn’t held in 1917, 1918, 1942, 1943, and 1945 due to world wars. My first introduction to the race was in…
The 1950’s
As a child, I remember names like Bill Vukovich, Roger Ward, and Jimmy Bryant. At one time my […]

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14 04, 2016

Is your LinkedIn Photo Working for you?

By |April 14th, 2016|Social Media & Networking|

The other day I was reading a post on LinkedIn when I received one of those, “People you may know” prompts. I didn’t know very many of the folks. As I scrolled through the LinkedIn suggestions I noticed something—there were a lot of profile photos that weren’t appropriate for LinkedIn. LinkedIn has been called the […]

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13 04, 2016

How Will Augmented Reality Change Trucking?

By |April 13th, 2016|Trucking & Logistics|

It’s five, ten, or fifteen years in the future. You’re renting a box truck, or whatever they’ll be called in the future, to help a friend move. You’ve signed the papers, waivers, and insurance forms. Then the rental company associate asks if you’ve used VAR (Vehicular Augmented Reality) you answer hesitantly… “Not really—maybe just a […]