503, 2015

Why Communication in the Workplace Sucks

Last week I was conducting leadership development training with our front line managers. We were working on setting achievable goals. Time after time, the lack of effective communication was recognized as a key obstacle to achieving goals. Over the last year, while conducting seminars, I’ve asked audiences their biggest business challenge. From multi-billion dollar organizations […]

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303, 2015

FAQ: Should I Wrap the Roof of my Truck?

The answer to your question is a definite maybe. It depends on how the truck will be used, where it will be seen, and how the graphic design blends on the vehicle. Here are a few points to consider before deciding to wrap the roof of your vehicle or not.

Continuity – Will the design look […]

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203, 2015

HR’s Number One Challenge: Recruiting and Retention

The buzz on HR blogs, studies, and surveys revolves around maintaining necessary levels of staffing for 2015. An improved economy brings a more desirable job market. With unemployment hovering near 6%, many people who settled for lower paying jobs want more. And if they can’t find it at their current place of employment they’ll look […]

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2502, 2015

5 Keys to Vehicle Graphic Design

I am privileged to work on a team with seven talented designers. I’m not a designer, I’m the copy person, but I’ve been exposed to them enough to know what they do is special. Designing a three-dimensional graphic takes forethought, precision, and attention to detail. I remember a potential sponsor for an Indy car whose […]

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2402, 2015

How to Boost Mobile Conversion Rates

The classic tale of The Wonderful Wizard of Oz as told by L. (Lyman) Frank Baum, begins quite simply by stating, “Dorothy lived in midst of the great Kansas prairies with her Uncle Henry, who was a farmer, and her Aunt Em, who was the farmer’s wife.” This straightforward explanation will be repeated here, just […]

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