Below we’ve listed 10 benefits of fleet graphics. There are more, but we hope these 10 benefits of fleet graphics are enough to convince you that fleet graphics should be part of your branding and marketing efforts.
10 Benefits of Fleet Graphics
1. Fleet Graphics Last for Years
While TV, radio, and banner ads are gone in a flash. Fleet graphics share your message for years. So, how long will fleet graphics last? Adhesive vinyl provider Avery Dennison Frequently Asked Questions has this to say. “On average, Avery Dennison vehicle wraps that are properly installed will not fade, crack or peel for up to 5 years in most locations.”
That’s five years of branding, five years of marketing your call to action, and five years of advertising your product or service. And that’s not all, it’s five years of ALL the 10 benefits of fleet graphics.
2. Fleet Graphics Impact Your Local Market
If you’re in a service industry, whether residential or commercial, your service vehicles go where your customers are. For example, suppose your business is residential roofing. When you go to a customer’s home, many of the neighborhood homes are similar in age and have experienced the same weather conditions. The neighbors are your target audience, and believe me; the neighbors are watching.
Fleet graphics can target your audience, build name recognition, and impact your local market.
3. Fleet Graphics Make a Professional First Impression
Have you ever had a blank service truck pull up to your home or business? If so, what was your first impression? Did it look professional or something less? If you’re anything like me, I question their competency. Although the business might offer outstanding service, I’m immediately put off. I’m on my toes, watching and questioning everything. And it’s not only me. The homes or businesses near me wonder what the heck they’re doing.
Consider this, regardless of your industry, do all the big players have fleet graphics? Have you ever wondered why? Could it be that they understand 10 benefits of fleet graphics?
4. Fleet Graphics Protect the Paint
Adhesive vinyl graphics protect the paint from UV rays as well as small scratches and scrapes. The vinyl will not protect the substrate from dents and crashes, but it can help your vehicle shine like it was brand new at the end of a five-year lease.
International adhesive vinyl provider 3M answers this FAQ, Does wrap film protect the vehicle’s paint from damage? “Wrap film will protect the paint underneath from some sun damage and mild abrasions. It is not designed as a paint protection film, but the wrap does provide some protection between light abuse and the car finish.”
5. 24/7 Promotion
Fleet graphics promote your brand nearly non-stop. There may be times your fleet graphics are garaged or parked in a back lot, but that’s most likely less than they’re out in the public, broadcasting your message. Whether your vehicles are on the road, at a customers, or parked at an employees home overnight, they’re spreading the news. Unlike many forms of advertising fleet graphics aren’t gone in 60 seconds!
6. Fleet Graphics Are Easy to Remove and Replace
Done correctly, removing adhesive vinyl graphic removal can be quick and easy. It begins at installation by being certain the substrate will hold the vinyl, choosing the best material for the installation, proper surface prep, and application.
You can change out fleet graphics for special offers or to rebrand. Your business can use short-term vinyl for new marketing campaigns, limited offers, and more. If you’d like to learn more about removing adhesive vinyl fleet graphics, read this, How to Remove Adhesive Vinyl Graphics Without Damaging Your Vehicle.
7. Fleet Graphics Are Consumer-Friendly Advertising
As I write this, I’m receiving pop-up ads in the lower right-hand corner of my screen. They’re unwanted, disruptive, and annoying. These ads aren’t consumer-friendly. I’m more inclined to avoid the businesses that use this type of advertising than to consider their product.
We all experience unwanted ads on TV, radio, and online. Vehicle graphics may be the least invasive form of advertising there is. Fleet graphics are consumer-friendly. If someone is uninterested in the product or service, all they need do is look away. I don’t think anyone has ever been upset by non-controversial fleet graphic advertising.
8. Fleet Graphics Have an Outstanding Return on Investment
A white paper shared by the ATA (American Trucking Association) discovered that 75% of people developed a first impression about a company and its products from truck advertising. Furthermore, an impressive 91% of people stated that they not only noticed adverts on the side of trucks but could also remember them days later. Most importantly, however, the survey revealed that almost a third of people would base a buying decision on the impression they got from vehicle advertisements. And this is only one of the 10 benefits of fleet graphics.
9. Fleet Graphics Can Be Easy for You
Fleet graphics can be easy, but only if you have a qualified fleet graphic provider paving your way, especially if the provider is full-service. What does a full-service fleet graphics provider do? Full-service includes de-identification (removal) of existing graphics, surface preparation, design, print, installation, and follow-up service.
Have you ever worked on a project that included several vendors and suppliers? I have, and timely communication was difficult. Rather than work with a design team, a different printer, and someone else to install your graphics, wouldn’t it be best to keep it all under one roof?
10. Fleet Graphics Expand Your Brand and Name Recognition
Here’s a personal experience from TKO Graphix Sales Executive Jack Woodlock that says it all. “I was helping introduce Fuzzy’s Vodka to golf courses and restaurant/lounges in Florida. We installed the Fuzzy’s logo on both front doors, back window, and hood of my vehicle. One day I was mailing several letters with Fuzzy’s logo on the envelope to golf courses in South Florida. I went to the Post Office to purchase stamps. The lady at the Post Office counter looked at the envelopes and stated that she saw Fuzzy’s vehicles all over Ft. Myers and Cape Coral, FL. The reality is it was one vehicle garnering tons of impressions.”
Are 10 Benefits of Fleet Graphics Enough for You?
Regardless of whether your business is a local service company with two trucks or a national carrier with thousands of vehicles, TKO Graphix hopes these 10 benefits of fleet graphics convince you that fleet graphics should be an integral part of your marketing. And I don’t mean one decal with your company name and logo but an authentic advertising piece.
If you’d like to learn more, our full-service team would be happy to discuss the 10 benefits of fleet graphics with you.
If we can answer any questions, Contact Us, we can make two work trucks look like twenty or rebrand a fleet of thousands to all look the same. Give us a call at 1-888-544-8051 and ask us how even one business vehicle with graphics can make a huge difference. We know the 10 benefits of fleet graphics.
For over 35 years, TKO Graphix has partnered with commercial freight carriers and private fleet carriers to provide quality design, production, and installation of trailer graphics and decals. We are proud that hundreds of transportation companies throughout the United States who trust TKO Graphix as their fleet graphics provider.