How do you know you got a good deal on vehicle graphics? Are you happy with the finished product? Did the job meet your expectations? Because if it didn’t meet your needs, regardless of price or expediency, it’s not a deal, is it? When people talk about a good deal, they usually mean price, but [...]
Anyone in a leadership role has worked with an employee who seemed difficult if not impossible to train. It can be frustrating for the manager and employee. The manager’s frustration can turn to resentment based on the assumption that the individual doesn’t have the capacity to learn. While, at the same time, the employee might [...]
Fun at a trade show booth? Is that a thing? Anyone who has worked a trade show knows its long hours on your feet, bad food, and saying the same spiel over and over again. Is that anyone’s idea of fun? More often than not trade show booth staffers tolerate a show—they don’t work it. [...]
The most expensive customer is the one you lose. Replacing lost clients with new prospects through marketing and advertising strategies is costly in dollars and time. Doesn’t it make sense to focus on keeping the customers you have? The business world moves at such a hectic pace today that organizations lose sight of where their [...]
There are more than six steps to wrapping a trailer, but these six are what you should discuss, follow up, and check before, during, and after having a trailer wrapped. Because, missing the boat, I mean trailer, on any of these six points can lead to delays, additional costs, and lower a quality finished product. [...]
The word was that a corporate president I worked closely with would say no three times before he seriously considered a new proposal from his staff. That wasn’t always true of him, but I did learn not to give up after his first no. It also taught me to check my facts, my understanding, and [...]
I recently met with a young sales manager who wanted advice on holding his direct reports accountable. He wanted to be an effective team leader. After offering a few ideas and discussing accountability procedures, he asked me about a particular situation. His top salesperson had recently taken off several days. He took time off to [...]
As I write this, unemployment hovers near 5 %. It’s a job seekers market. For many positions, there doesn’t seem to be enough qualified candidates to go around. But even if the unemployment rate skyrockets, small business will be competing against large firms for the top recruits. Large corporations have much to offer, a brand, [...]
There’s a tendency today, in vehicle graphics, to go all out with full wraps using multiple images, extensive color pallets, and assorted copy. And sometimes that’s the best option, but it’s not the only option, and it’s not always the best option. The Refuge vehicle graphics are simple and effective. They’re on point and to [...]
Tell me this box truck fleet graphic isn’t eye-catching. It is, isn’t it? Because, whether parked at a customer’s place of business, driving on the freeway, or back at the office, this box truck wrap garners attention. The question is what makes this wrap is so appealing. The Fleet Graphics The first attention grabbing component [...]
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