15 06, 2018

Is Class 1 or Class 8 at Top of the Trucking Class?

By | 2018-06-15T10:52:15+00:00 June 15th, 2018|Trucking & Logistics|

I’ve never driven a truck larger than class 6. I think. It might have been class 5. Wait, did it weigh 26,000 pounds or 26,001? I’m not sure and it doesn’t matter. Because what does matter is that you know the different classes, and how they affect interstate and government regulations. For example, your community [...]

14 06, 2018

How to Simplify Marketing in the 21st Century

By | 2018-06-14T13:11:07+00:00 June 14th, 2018|Sales & Marketing|

Marketing in the 20th century was simpler — I know because I was there. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. Isn't it time to simplify marketing? Here’s What I Mean  In the late 1970’s I took a position with [...]

11 06, 2018

Versteel Box Truck Wrap

By | 2018-06-11T10:02:02+00:00 June 11th, 2018|Vehicle Wraps & Graphics|

https://youtu.be/iYzYs73PFts I met Tony Alford at TKO Graphix when he came to pick up a newly wrapped box truck. Before I go any further, this is for my fellow Hoosiers; yes Tony is related to Indiana basketball legend Steve Alford. They’re second cousins. But enough about basketball, let's talk about the Versteel box truck wrap. Who [...]

8 06, 2018

Who Should Manage Your Trade Show?

By | 2018-06-08T10:49:25+00:00 June 8th, 2018|Trade Show, Uncategorized|

So, who should manage your trade show? That’s a great question because the answer to who should manage your trade show is that it’s highly unlikely that one person can manage all the aspects of a successful trade show. Here are four essential management categories to a successful trade show. Who Should Manage Your Trade [...]

4 06, 2018

Unifying Your Brand through Vehicle Graphics

By | 2018-06-04T12:11:45+00:00 June 4th, 2018|Featured Customers|

Most days at the office I spend some time in the installation bay. I chat with our experienced installers and introduce myself to the trainees. I pick the brains of our top applicators for blog post ideas like this one, Knifeless Vehicle Wrap Tape.  And I look at the work in progress as well as what’s [...]

30 05, 2018

Why Management Assessment Profiles Aren’t Always Right

By | 2018-05-30T15:02:13+00:00 May 30th, 2018|Human Resources|

Years ago, when I was a sales manager the company I worked for brought in an expensive management and personality profiler. I wasn’t a fan from the beginning when she arrived late holding up more than twenty busy managers and then complained about working past 5 PM to a group who would be working for [...]