What does a blank truck, without graphics say about your business? It might tell people more about you than you realize and it’s not all good. Missed Opportunities Fleets are rolling billboards. They’re one of the most effective forms of advertising, and every business vehicle without graphics loses this opportunity. The benefits of a vehicle [...]
Where do managers’ responsibilities lie? What are the priorities and what should be secondary? Understanding the hierarchy of management functions is fundamental to the success of any team. The importance of one task over another might vary by industry, organization, and culture but these ten responsibilities will always be at or near the top for [...]
I wanted to title this post, “4 Social Media Marketing Mistakes I’ve Made That You Can Avoid!” or “4 Social Media Marketing Mistakes I’ve Made and You Can Too!” But both titles are too long. Regardless of the title, my hope for this post is to help you avoid at least one of the SMM [...]
Is your hiring process too slow, cumbersome, and dysfunctional? Before you answer, consider this. What’s the purpose of your hiring process? Because if it’s to fill needed positions within your organization with the best candidates as soon as they’re needed (if not before), then anything that interferes with the purpose is counterproductive. Don’t Stop Reading [...]
The Local 440 Plumbers, Steamfitters, & HVAC Service Technicians 53 foot trailer wrap is attention grabbing. The small image on this blog post doesn’t do it justice. It’s something to see. And, at least for me, it was an education. I was caught up in the background of waving flags, both USA and Indiana. The [...]
The story goes; when I was four years old I picked vegetables from my mother’s garden and sold them door-to-door, so I could buy candy at the corner market. I’ve never been shy. I’ve always had a “knack” for sales. I managed a retail outlet, sold Volkswagens, and was a sales manager for a home [...]
There will always be the next big thing, the new social media network. Existing networks will continue to change, and people will alter how they use networks. With each new offering and change, whether it’s a new network, new applications for an existing network, or usage, there will be a buzz among marketers about how [...]
For the last several years TKO Graphix has completed full wraps on Goodwill Industries 53 foot trailers. The wraps have reflected the public service campaigns and marketing initiatives of Goodwill industries. The full wraps are always eye-catching, creative, and filled with calls to action. Goodwill is a pleasure to work with; it’s an organization TKO [...]
Finding a cure for cancer isn’t only the responsibility of scientists. It’s not just the job of those who manage and administrate cancer foundations. It’s up to us all to fight cancer. It's up to everyone to find a cure for cancer. October is breast cancer awareness month. It’s difficult to find anyone who hasn’t [...]
I write a minimum of six blog posts a week on more than 20 topics. Some of the topics I know a lot about, others I’ve learned, and still others I’m a novice. Last week I wrote six posts from my knowledge, but I still researched the topics for three reasons—to fact check, look for [...]
