The Speedy Café Ford Transit wrap is enticing. When I first saw it, I didn’t know what it was about, but I wanted to know. And I wanted to know because the wrap is gorgeous, no, that’s not quite the word. It’s appealing, or better yet it’s alluring. I wanted to know what it was, [...]
When we hear mental health, most people think of mental illness. However, someone doesn’t need a physical ailment before they can work on improving physical health and it’s the same with mental health. Everyone could benefit from improved mental health. Mental Conditioning Reach out – Stay connected to people. Don’t try to go it alone. [...]
Some will say the differences between a manager and a leader are semantic. Others will tell you why you need both, or why you need to be both. Each point of view has merit, but for my purposes, I define management as directing procedures and leadership as influencing people. You’ll often hear me say, “You [...]
Why do Businesses place graphics on their vehicles? How do fleet graphics benefit a business? When TKO Graphix was founded in 1985, vehicle graphics were primarily for vehicle identification: company name, address, and DOT numbers. But today the reason organizations use adhesive vinyl graphics is much more. It’s marketing. How Do Vehicle Graphics Promote a [...]
A young sales manager asked me for advice on motivating his team. I asked a few questions about his team and then asked if he knew what motivated his teammates individually. He told me that was easy. Since sales generated a bonus, they were all motivated by money. And since he considered money his primary [...]
I once had a person, I thought was my friend, ask me to exaggerate and “Just stretch the truth a little. You know, a white lie.” The key word for me was lie. A lie is a lie regardless what color it is. The intended fabrication was a recommendation for a job. I refused. I [...]
I could begin this post sharing how Sheltering Wings came to life, but that’s better said by them (see below). I could talk about the thousands of women and children this organization has helped, and the lives they have not only given direction to,and the lives they have saved. We could discuss how Sheltering Wings [...]
The Marvin Johnson and Associates fleet graphics work, that much is obvious. But why does this vehicle wrap work? What makes this vehicle graphic stand out, and more importantly what mistakes does this design avoid? KISS (Keep it Simple Stupid) This full wrap is simple, deceptively so, purposely so. That doesn’t mean it was simple [...]
According to the SBA (Small Business Administration,) there were 27.9 million small businesses in the United States in 2010. Most likely that number hasn’t decreased. Small businesses account for 48% of the private sector workforce, that’s 56.8 million people. What this translates to is there’s a lot of competition, and it’s easy for a business [...]
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