22 05, 2019

What is Persuasive Signage?

By |2019-05-22T13:18:45-04:00May 22nd, 2019|Uncategorized|

So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere that persuades someone to act. How Persuasive Signage is Used Persuasive signage can be used to advertise a product, promote [...]

20 05, 2019

Traditional Marketing isn’t Dead It’s Evolving

By |2019-05-20T09:20:41-04:00May 20th, 2019|Sales & Marketing|

Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell products. “Buy today and save!” “Don’t miss out on this special offer!” “Show your pride with a new whatever!” When [...]

13 05, 2019

What a Full-Service Fleet Graphics Provider Does and Why You Need to Know This

By |2019-05-13T09:42:43-04:00May 13th, 2019|Uncategorized, Vehicle Wraps & Graphics|

Not all vehicle graphics providers are created equal. Not every large format printer is a complete full-service provider. Some only print, others print and do some design work, but don’t install. Many aren’t equipped to come to you, and still more aren’t prepared to remove existing graphics or de-identify fleet vehicles. They leave it up [...]

8 05, 2019

How to Create a Call to Action with Your Yard Signage

By |2019-05-08T11:45:10-04:00May 8th, 2019|Signs for Business|

A good sign is part of an organization’s brand; it identifies its location, and shares the businesses USP (Unique Selling Position). But a great sign goes one step further—it issues an effective call to action. 5 Steps to a Superior Call to Action Add urgency In sales, urgency is defined as getting a reward for [...]

6 05, 2019

What Will Adhesive Vinyl Graphics Adhere to?    

By |2019-05-06T09:42:23-04:00May 6th, 2019|Uncategorized|

I first began working with TKO graphics in 2008 as a freelance leadership trainer. It wasn’t until June of 2010 that I came onboard as a full-time employee. I was to continue to facilitate leadership development training but also to be part of the marketing team creating content for blogs and social media. I had [...]

29 04, 2019

10 Steps to Building a Business Brand

By |2019-04-29T11:20:23-04:00April 29th, 2019|Sales & Marketing|

Branding has become one of those trendy business words that business people throw around to make unrelated topics seem like they relate. For example, although customer service can affect a brand it isn't branding — it’s customer service. Sales isn't branding, its sales, and engineering isn't … you get the point. So, what is branding? [...]

24 04, 2019

Should You Replace or Reface Your Old Sign?

By |2019-04-24T10:14:57-04:00April 24th, 2019|Uncategorized|

Regardless how well an outdoor sign is maintained, it ages. Eventually, constant exposure to the elements takes its toll. There comes a time when a sign needs to be updated or replaced. For example, a large pole sign, at an Indianapolis retail outlet, was showing wear and tear. It had seen better days. It was [...]

22 04, 2019

What to Do When an Upset Client Shows Up at your Trade Show Booth

By |2019-04-22T09:36:40-04:00April 22nd, 2019|Trade Shows & Events|

What do you do if you're confronted by an upset client at a trade show? I’ve worked thousands of shows and have dealt with unhappy consumers. Fortunately, it’s only happened a handful of times to me but if it does happen at a show, and it isn’t handled correctly, it can damage your reputation and [...]