I’ve never driven a truck larger than class 6. I think. It might have been class 5. Wait, did it weigh 26,000 pounds or 26,001? I’m not sure and it doesn’t matter. Because what does matter is that you know the different classes, and how they affect interstate and government regulations. For example, your community [...]
Marketing in the 20th century was simpler — I know because I was there. Today, whether you’re constructing a marketing plan, rebranding an organization, or developing a call to action, there’s a lot more to it. Isn't it time to simplify marketing? Here’s What I Mean In the late 1970’s I took a position with [...]
What should you look for in an employment candidate? Is it skill set, experience, attitude? Yes, it is and much more. I have my beliefs as to what to look for to help identify the best recruits, and I’ll share that with you – in a minute. Let’s begin with a few ideas of what [...]
https://youtu.be/iYzYs73PFts I met Tony Alford at TKO Graphix when he came to pick up a newly wrapped box truck. Before I go any further, this is for my fellow Hoosiers; yes Tony is related to Indiana basketball legend Steve Alford. They’re second cousins. But enough about basketball, let's talk about the Versteel box truck wrap. Who [...]
So, who should manage your trade show? That’s a great question because the answer to who should manage your trade show is that it’s highly unlikely that one person can manage all the aspects of a successful trade show. Here are four essential management categories to a successful trade show. Who Should Manage Your Trade [...]
Are you in sales? Do your customers trust you? I read something from HubSpot recently that made me pause, According to HubSpot only “17% of salespeople think they’re pushy — compared to 50% of prospects. And along similar lines, only 3 % of buyers trust reps.” -- HubSpot Sales Statistics I knew there was a [...]
When I scheduled this post on my editorial calendar, my working title was group give. I wanted to share ways groups can give back and promote giving back. I hope I’ve succeeded. If only one person reads this and takes action from one of the examples shared here, then the world will be a better [...]
Most days at the office I spend some time in the installation bay. I chat with our experienced installers and introduce myself to the trainees. I pick the brains of our top applicators for blog post ideas like this one, Knifeless Vehicle Wrap Tape. And I look at the work in progress as well as what’s [...]
Did you play board games as a child? Many families even had (and still do) a game night where the family gathers around the kitchen table playing board games as they share the day’s adventures with each other. I’d wager one of those games you played was Monopoly, am I right? And I’d guess you [...]
Years ago, when I was a sales manager the company I worked for brought in an expensive management and personality profiler. I wasn’t a fan from the beginning when she arrived late holding up more than twenty busy managers and then complained about working past 5 PM to a group who would be working for [...]
