So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere that persuades someone to act. How Persuasive Signage is Used Persuasive signage can be used to advertise a product, promote [...]
Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell products. “Buy today and save!” “Don’t miss out on this special offer!” “Show your pride with a new whatever!” When [...]
At TKO Graphix we’re privileged to work with many outstanding organizations. The Mission 27 Resale box truck wrap represents one of the finest. Are you familiar with what they do? If not, here's a little about them. Who Is Mission 27 Resale? “We’ve given our store the unusual name of Mission 27 Resale in honor [...]
Not all vehicle graphics providers are created equal. Not every large format printer is a complete full-service provider. Some only print, others print and do some design work, but don’t install. Many aren’t equipped to come to you, and still more aren’t prepared to remove existing graphics or de-identify fleet vehicles. They leave it up [...]
A good sign is part of an organization’s brand; it identifies its location, and shares the businesses USP (Unique Selling Position). But a great sign goes one step further—it issues an effective call to action. 5 Steps to a Superior Call to Action Add urgency In sales, urgency is defined as getting a reward for [...]
I first began working with TKO graphics in 2008 as a freelance leadership trainer. It wasn’t until June of 2010 that I came onboard as a full-time employee. I was to continue to facilitate leadership development training but also to be part of the marketing team creating content for blogs and social media. I had [...]
I like this Geico Kia Soul wrap – a lot. However, there are a couple of things I like even more than the wrap. And one of them is the background of our new local Geico insurance agent, Jamie Walton. To begin with, Mr. Walton is a 12-year veteran of the United States Marine Corps, [...]
Branding has become one of those trendy business words that business people throw around to make unrelated topics seem like they relate. For example, although customer service can affect a brand it isn't branding — it’s customer service. Sales isn't branding, its sales, and engineering isn't … you get the point. So, what is branding? [...]
Regardless how well an outdoor sign is maintained, it ages. Eventually, constant exposure to the elements takes its toll. There comes a time when a sign needs to be updated or replaced. For example, a large pole sign, at an Indianapolis retail outlet, was showing wear and tear. It had seen better days. It was [...]
What do you do if you're confronted by an upset client at a trade show? I’ve worked thousands of shows and have dealt with unhappy consumers. Fortunately, it’s only happened a handful of times to me but if it does happen at a show, and it isn’t handled correctly, it can damage your reputation and [...]
