Is Snapchat useful for B2B marketing? Of course it is, but the question should be, is Snapchat a valuable use of a B2B marketing team’s time and effort? I will remain neutral, but tell you this much—I’m unconvinced. Just as I’m not sold on the usefulness of Instagram for B2B marketing, Should Your B2B use [...]
https://youtu.be/e35ko_yuB1c The TKO Graphix Care Crew is our volunteer team. Every month the Care Crew chooses a local charity to support. For example, we’ve held blood drives for the Indianapolis Blood Center. We’ve supported the Salvation Army annual Angel Tree Toy Drive since 2010, Angel Tree Toy Drive. We’ve rallied around Sheltering Wings: A Community in [...]
So, what is the purpose of fleet graphics? Is it to make fleet vehicles more attractive? Is it because everyone else is doing it? Could it be because a Vehicle Wrap Protects Paint? So, doesn’t a vehicle wrap protect the car or truck from the sun and minor scratches? Yes, but should that be the [...]
When I was a sales manager for one of the top twenty home remodelers in America, I ran appointments six days per week two or three leads on weekdays and one or two on Saturday. I was in the position for several years. I never went to an appointment alone. I always had a sales [...]
The title of this post is a recent Google review from Dane Dittemore, of LightBound; the Indianapolis based internet, voice, and data provider. “Awesome to work with and the results are second to none.” Dane, we thank you for the kind words and your patronage. It means a lot to us. We value our customers, [...]
Since 2010 I’ve published an annual Holiday Wishes post in December. Hundreds of people have participated. Folks have shared heartfelt wishes, humor, and engaging stories. First and foremost it’s a labor of love, but it’s also a way to stay connected with friends and followers. Reach out to your friends and followers Every year, when [...]
What is the purpose of fleet graphics? Is it to share a message, build brand, send a call to action, or all of the above? If the answer is all of the above, this Bryant Iowa fleet graphics wins the prize. The Fleet Graphics The Bryant Iowa Fleet graphics do everything they’re supposed to do. [...]
TravelIN is Indiana’s premier travel and lifestyle magazine dedicated to sharing, “…the things that make Indiana a great place to live, work, and play.” The magazine covers the arts, culinary delights, Indiana history, family fun, and outdoor adventures. It shares stories from all over Indiana, southern, central, and northern and highlights Indiana’s cities and towns—Bloomington, [...]
3,200 retail stores closed in 2016. These included well-known brands who closed some of their locations such as Radio Shack, Sears, K-mart, Payless Shoes, and JC Penny. Prognosticators from every corner of the business world, including Warren Buffet, have sounded the death toll of retail as we know it. However, the key phrase here is [...]
One morning my good friend Kevin Mullett (two L’s two T’s) tweeted, “Searching posts to engage w/on Twitter: Promotion, overused quote, promotion, big bucket of nooope, animated gif...” I replied with, "Good morning what do you want to discuss?" I wondered aloud if we posted the hashtag #ChatChat if we could start a conversation on [...]
