On the Sunday mornings when my 88-year-old father feels up to it, we like to go for a drive. He grew up on a farm and enjoys being driven out to bean and corn fields. After most excursions, we stop for breakfast. Denny’s is one of our go-to destinations. Dad always gets biscuits and gravy [...]
The other day I was chatting with Tom Taulman II, president of TKO Graphix, about emergency vehicle graphics. As far as Tom could recollect, over the years we’ve worked with agencies in all 92 counties in Indiana. It’s something Tom is proud of and so is TKO. After our conversation I began looking at [...]
As Veterans Day approaches our thoughts go to those who have served, are serving, and those who have given the greatest sacrifice for our freedom. One day a year isn’t enough to repay you for your service. You deserve recognition 365 days a year. Your contributions to the security of our great nation are priceless. [...]
Exhibiting in a trade show is expensive. The cost includes booth space, there’s usually a charge for electricity and often there are union charges for set up, even furniture and carpet have a price. And then there’s the display. An eye-catching display can cost thousands of dollars. You’re not done yet – there’s logistics, transportation, [...]
What's a brand style guide? A brand style guide is a document that shares a business’s expectations of how they wish to be presented in advertising, social media, public relations, and any other place the brand is shared, mentioned, or copied. An effective brand style guide not only shares brand expectations but how to meet [...]
These customer testimonials were taken directly from TKO Graphix Google Reviews. So, you could go there and view them. But I thought if I were a prospect and wanted to know what customers thought of TKO Graphix quality of work I wouldn’t want to sift through more than 60 reviews to find the ones I [...]
The correct answer is, “Every, single, one of them. Yes, all of your employees are in sales. Some work directly with client’s while others are behind the scenes. However, whether the employee has the title of salesperson or production assistant their quality of work, commitment to service, and communication with customers all impact the sales [...]
For the last several years it’s been said that content is king. But the truth is it’s not that simple. The days when content strategy boiled down to indiscriminately sharing content, regardless of its quality, usefulness, or appeal, have long since passed. Purposeful, useful, well-produced content, which solves problems, answers questions, and reaches a target [...]
What is TKO Graphix Installation Territory? That’s a great question and as so often is the case the answer is ... it depends. Are we Talking Fleet Graphics or Privately Owned? As far as vehicle graphics our niche is fleet graphics. We do not specialize in privately owned vehicles. So, when my wife wanted stripes for [...]
If you didn’t know anything about your organization, if you’d never heard of your business, and didn’t work for your company would you believe the businesses marketing? Do you believe in your marketing? Belief can be divided into two segments. First, belief in deliverables, does your business deliver on the promises marketing makes, and secondly [...]
