Do you capture your audience with fleet graphics, or are your wraps missing the target? There’s an old joke about a sharpshooter who missed the mark because they reversed ready, set, aim, fire. They fired before taking aim. We see fleet graphics that have reversed that sequence as well. Before you fire up your fleet graphics, you need to know your target, take aim, and capture your audience with fleet graphics.
How to Capture Your Audience with Fleet Graphics
Ready, Set
Before you begin your fleet graphics journey, you should know what you want to accomplish. The first step in capturing your audience with fleet graphics is obvious but often missed. You need to know your audience. Ask yourself these questions:
1. Who buys your product, and who needs it?
2. What problems do you solve?
3. How is your product or service different than your competition?
4. What sets your business apart?
5. How can you capture your audience with fleet graphics?
6. Who do you help, and how do you help them?
7. How does your product benefit the client?
Too often, when companies look for their target audience, they focus on the features of their product or service. Forget about the features for now and focus on how your product benefits the client? When you can answer that, you’ll know who needs your product. Once you know whose problem you solve, you can better understand and capture your audience with fleet graphics.
Aim
It’s time to take aim. How to reach more customers with fleet graphics isn’t complicated. Unfortunately, your customer isn’t as invested or interested in your company as you, and they don’t want to know everything about your business. What they want to know is what your business does for them. So, that’s where you start.
“Too often, entrepreneurs fall in love with their product or service and forget that it is the customer’s needs, not their own, that they must satisfy. Step back from your daily operations and carefully scrutinize what your customers really want.” — Entrepreneur.com — Unique Selling Proposition (USP). When you know what your customers want, you’re ready to fire up your fleet.
If your aim is true, you’ll fire up your fleet graphics with attention-grabbing fleet wraps. Here are three excellent examples, How to Reach More Customers with Fleet Graphics.
Fire
The next step is to make it easy for your target audience to contact you. Be sure your contact information is easy to find and easy to read. Use highly legible fonts that are large enough to be read while driving the highway at 55 MPH.
“Go with bold text. Often bold, clean lettering best delivers the visual impact your customer deserves. It’s right to the point, easy to read, and interesting to look at. It gets the whole job done in the two to three seconds the viewer has to read it.” — SignCraft.com — Eight ways to create powerful vehicle graphics
Are You Ready to Capture Your Audience with Fleet Graphics?
Is it time to get ready, set, aim, and fire to capture your audience with fleet graphics? If so, we can help you set your sites on your target and hit the mark!
How Can We Help You?
If you’d like to capture your audience with fleet graphics, printed on state-of-the-art equipment, and installed by expert 3M certified installers, we’re here to help.
Would you like a free estimate for your fleet or vehicle graphics? If so, you can Request A Quote.
TKO Graphix is a national fleet graphics and vehicle wraps company. Since 1985, we’ve been branding fleets with our full-service solutions including print production, design, graphics installation, removal, project management, and inventory fulfillment. We help businesses, large and small, brand their fleet of tractor-trailers, work trucks, and company vehicles.
We are proud to be a 3M™ MCS™ Warranty graphics manufacturer and employ the largest 3M™ Certified installation crew in the country. Our crew of installers, along with our national network of professional installers, allows us to brand any size fleet, anywhere!
Whether you have a fleet of thousands or a few vehicles, we are here to lead you through the fleet branding process.
