About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
17 06, 2019

Do Vehicle Graphics Hurt Resale Value? 

By |2019-06-17T09:43:37-04:00June 17th, 2019|Vehicle Wraps & Graphics|

Do vehicle graphics hurt resale value? When done correctly it's just the opposite. They can add value to a vehicle. A few years ago, one of our sales consultants approached a national organization that is well-known for providing cars to high-producing salespeople. It seems the color of the vehicles adversely affected the resale value when [...]

12 06, 2019

Aqua Blue Swimming Pool Service Work Truck Wrap

By |2019-06-12T11:34:31-04:00June 12th, 2019|Featured Customers|

We’ve worked with the fine folk at Aqua Blue Swimming Pool Service for several years, and not only are they a pleasure to do business with – they get it. They understand that vehicle graphics is more than identification, but at the same time, they know that too much of a good thing can destroy [...]

10 06, 2019

The Marvin Johnson and Associates Fleet Graphics Are One of My Favorites and Here’s Why

By |2019-06-10T09:07:05-04:00June 10th, 2019|Featured Customers|

I chatted with TKO graphic designer Jamie Burch about this wrap. He didn’t create the design, but he did adapt the graphics to fit multiple vehicles. I began the conversation by sharing that the Marvin Johnson and Associates fleet graphics were one of my favorite designs. And then I asked Jamie what made this wrap [...]

5 06, 2019

Lampliter Vehicle Graphics Shining A Light on Their Service

By |2019-06-05T12:49:48-04:00June 5th, 2019|Featured Customers|

I met John DeWaal in the TKO Graphix upstairs breakroom. I introduced myself and asked if he was waiting on a vehicle graphics installation. He was. It was his truck, or rather a work truck for the company he founded last July, The Lampliter. John saw a problem that didn’t have a good solution. HOA’S [...]

28 05, 2019

Why Your Business is Losing Money if You Don’t Advertise with Fleet Graphics

By |2019-05-28T08:07:41-04:00May 28th, 2019|Vehicle Wraps & Graphics|

Your business is missing out if your fleet isn’t being used to advertise your operation. I’m not talking about a decal on the door in two-inch letters with your name, hometown, and phone number. That’s identification, not advertising. Your fleet may be the most cost-effective form of marketing available. Yet too many organizations spend their [...]

22 05, 2019

What is Persuasive Signage?

By |2019-05-22T13:18:45-04:00May 22nd, 2019|Uncategorized|

So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere that persuades someone to act. How Persuasive Signage is Used Persuasive signage can be used to advertise a product, promote [...]

20 05, 2019

Traditional Marketing isn’t Dead It’s Evolving

By |2019-05-20T09:20:41-04:00May 20th, 2019|Sales & Marketing|

Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell products. “Buy today and save!” “Don’t miss out on this special offer!” “Show your pride with a new whatever!” When [...]

13 05, 2019

What a Full-Service Fleet Graphics Provider Does and Why You Need to Know This

By |2019-05-13T09:42:43-04:00May 13th, 2019|Uncategorized, Vehicle Wraps & Graphics|

Not all vehicle graphics providers are created equal. Not every large format printer is a complete full-service provider. Some only print, others print and do some design work, but don’t install. Many aren’t equipped to come to you, and still more aren’t prepared to remove existing graphics or de-identify fleet vehicles. They leave it up [...]