About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
20 09, 2018

The Downside of Discounting to Make the Sell

By |2018-09-20T13:42:13+00:00September 20th, 2018|Sales & Marketing|

If you’re in sales, you’ve discounted to get the sell. Heck, it might be an everyday occurrence for you. In a previous life (30-years ago) discounting was something I did on every sales presentation. It’s how I sold. I’d justify the list price (why it’s worth it), share my urgency (I had idle crews), and [...]

17 09, 2018

4 Common Vehicle Graphics FWA’s

By |2018-09-17T09:04:50+00:00September 17th, 2018|Vehicle Wraps & Graphics|

Okay, so what’s an FWA? You know what an FAQ is, it’s frequently asked questions, but what’s this FWA stuff? FWA stands for Frequent Wrong Assumptions. I might have made this up, but why not, someone needed to. So, what are the FWA’s for vehicle graphics? Here are a few of the common vehicle graphics [...]

13 09, 2018

What Training Do Frontline Managers Need?

By |2018-09-13T11:21:36+00:00September 13th, 2018|Leadership Values|

What training do frontline manager’s need? The answer is leadership training, which covers all the activities they’re responsible for, especially when it comes to managing people. Thrown into the Deep End When I was a new manager one of my first tasks was to hire additional personnel. I was handed an ad book (newspaper employment [...]

6 09, 2018

Here’s What the Future of Trucking Could Look Like

By |2018-09-06T12:25:10+00:00September 6th, 2018|Trucking & Logistics|

We’ve written about what the future tractor-trailer might look like, The Tractor-Trailer of the Future, and whether the truck driver of tomorrow will even drive a truck, Will the Truck Driver of the Future Drive a Truck? However, there’s a lot more to consider about the future of trucking than trucks and drivers. Will Trucks [...]

30 08, 2018

What’s in a Name: Finding a Small Business Domain

By |2018-08-30T11:34:26+00:00August 30th, 2018|Small Business Matters|

For most small businesses a memorable web address is critical. For companies, which operate primarily online, a small business domain name that stands out can be the difference in surviving or closing the doors. Either way, finding a small business domain that fits your organization is one of the most important tasks of any new [...]

27 08, 2018

Unifying Your Fleet with Branded Vehicle Graphics

By |2018-08-27T11:02:37+00:00August 27th, 2018|Vehicle Wraps & Graphics|

Not long ago I made an appointment with a home repair service. When the employee arrived, he was in a blue car with a small door decal sharing the name of the business. It would have been difficult, if not impossible, to read when the car was moving. It wasn't a good example of  well [...]

24 08, 2018

7 Steps to Focusing Your Trade Show Staff on the Prize. 

By |2018-08-24T10:36:35+00:00August 24th, 2018|Trade Show|

Is your trade show team focused? Do they know their purpose, and more importantly does your trade show staff have a plan to reach their goals? If your answer is no, or that you’re not sure, then why are you in the show? Okay, that might sound a little harsh but seriously, if your people [...]

23 08, 2018

Is Your Sales Team Meeting Customer Expectations?

By |2018-08-23T12:33:19+00:00August 23rd, 2018|Sales & Marketing|

For more years than I want to admit I’ve worked on improving one of the biggest mistakes I make when interacting with others. The mistake? I expect others to be like and think like me. It's not a good strategy for meeting customer expectations. What, Everyone Isn’t Just Like Me? It’s a topic I’m passionate [...]