Do vehicle graphics hurt resale value? When done correctly it's just the opposite. They can add value to a vehicle. A few years ago, one of our sales consultants approached a national organization that is well-known for providing cars to high-producing salespeople. It seems the color of the vehicles adversely affected the resale value when [...]
We’ve worked with the fine folk at Aqua Blue Swimming Pool Service for several years, and not only are they a pleasure to do business with – they get it. They understand that vehicle graphics is more than identification, but at the same time, they know that too much of a good thing can destroy [...]
I chatted with TKO graphic designer Jamie Burch about this wrap. He didn’t create the design, but he did adapt the graphics to fit multiple vehicles. I began the conversation by sharing that the Marvin Johnson and Associates fleet graphics were one of my favorite designs. And then I asked Jamie what made this wrap [...]
I met John DeWaal in the TKO Graphix upstairs breakroom. I introduced myself and asked if he was waiting on a vehicle graphics installation. He was. It was his truck, or rather a work truck for the company he founded last July, The Lampliter. John saw a problem that didn’t have a good solution. HOA’S [...]
The New Circle church at 3421 N Park Ave in Indianapolis had a signage challenge. Their sign didn’t welcome visitors to the New Circle Church. The building had been the home of Our Redeemer Lutheran church since 1920. The sign reflected that. So, the sign would have to be changed. The challenge was doing so [...]
Your business is missing out if your fleet isn’t being used to advertise your operation. I’m not talking about a decal on the door in two-inch letters with your name, hometown, and phone number. That’s identification, not advertising. Your fleet may be the most cost-effective form of marketing available. Yet too many organizations spend their [...]
So, what is persuasive signage? Historically, it’s retail signage that inspires customers to take action such as a limited offer or sale. However, I want to expand the definition. Persuasive signage is any sign anywhere that persuades someone to act. How Persuasive Signage is Used Persuasive signage can be used to advertise a product, promote [...]
Traditional marketing is intended to lead consumers to buying decisions. Therefore, over the years traditional marketing has used hard-sell tactics, psychology, and a sense of urgency (avoiding a loss or gaining a benefit) to sell products. “Buy today and save!” “Don’t miss out on this special offer!” “Show your pride with a new whatever!” When [...]
At TKO Graphix we’re privileged to work with many outstanding organizations. The Mission 27 Resale box truck wrap represents one of the finest. Are you familiar with what they do? If not, here's a little about them. Who Is Mission 27 Resale? “We’ve given our store the unusual name of Mission 27 Resale in honor [...]
Not all vehicle graphics providers are created equal. Not every large format printer is a complete full-service provider. Some only print, others print and do some design work, but don’t install. Many aren’t equipped to come to you, and still more aren’t prepared to remove existing graphics or de-identify fleet vehicles. They leave it up [...]
