About Randy Clark

Randy Clark is the Director of Communications at TKO Graphix, where he regularly blogs for TKO's Brandwire. Randy is passionate about social media, leadership development, and flower gardening. He is a beer geek and, on weekends, he fronts the rock band, Under The Radar. He is the proud father of one educator, one principal, has four amazing grandchildren, and a public speaker wife who puts up with him. His twitter handle is: @randyclarktko, Facebook: Randy Clarktko, Google+: Randy Clark on G+
23 02, 2018

How to Coordinate a Blood Drive at your Business

By | 2018-02-23T09:29:06+00:00 February 23rd, 2018|Giving Back|

Since 2010 I’ve helped organize an annual blood drive at TKO Graphix in support of Indiana Blood Center.  I didn’t initiate the blood drive, TKO held them before I joined the team, but for the last eight years, with the help of the Indiana Blood Center, I’ve put them together. So, here are a few of [...]

22 02, 2018

Why Tractor-Trailer Advertising Rocks!

By | 2018-02-22T08:43:00+00:00 February 22nd, 2018|Trucking & Logistics|

Okay, you got me, tractor-trailer graphics is one of the largest components of our business, so of course, we’re going to tell you tractor-trailer advertising rocks. But the statement is easy to defend because well, you see, tractor-trailer advertising does rock. Reasons Tractor-Trailer Advertising Rocks Tractor Trailers are Huge The standard class 8 tractor-trailer is [...]

21 02, 2018

What Makes a Blog Attractive to Readers?

By | 2018-02-21T09:27:37+00:00 February 21st, 2018|Social Media & Networking|

What makes a blog attractive to readers? What makes one blog attractive to readers while another bounces visitors at alarming rates? Is it content, layout, grammar, or images? The answer is yes. Layout Layout and structure are critical to readability. A well-written post with compelling content that isn’t laid out to fit the needs and [...]

18 02, 2018

Should You Wrap Your Fleet Vehicles or Paint Them? 

By | 2018-02-18T13:11:17+00:00 February 18th, 2018|Vehicle Wraps & Graphics|

So, should you wrap your fleet vehicles or paint them? In this blog, we usually advise businesses to review their options because it might depend on the circumstances. It’s most often, but not always, more efficient to wrap. Here are five reasons why and when it’s better to use adhesive vinyl vehicle graphics rather than [...]

15 02, 2018

What is Content?

By | 2018-02-15T10:20:31+00:00 February 15th, 2018|Social Media & Networking|

I first titled this post what is content marketing, but that’s not the right title for what I want to share. Content marketing is creating and sharing content typically online to attract a target audience and generate interest in a product, service, or organization. But what is content? I asked a few folks, who weren’t [...]

12 02, 2018

When Vehicle Graphics Won’t Help Your Car or Truck

By | 2018-02-12T09:50:33+00:00 February 12th, 2018|Uncategorized|

Eight years ago, when I was brand spanking new to the vehicle graphics industry, an acquaintance sent me to talk to an organization that had imported an old double-decker bus from London. I went to look it over and take photos. It was unique; however, it had seen better days. I took a few photos [...]

9 02, 2018

10 Things Salespeople Do That Client’s Hate

By | 2018-02-09T10:26:19+00:00 February 9th, 2018|Sales & Marketing|

Hate's a strong word. Personally, I can’t say I hate salespeople that do these ten things, but when they do them, I’m done. And not only am I done, but I tell others about my unfortunate experience, for example, an HVAC company that came to my house last year, but that’s another story. So, what [...]

8 02, 2018

Networking Gamification: The Scavenger Hunt

By | 2018-02-08T10:32:18+00:00 February 8th, 2018|Social Media & Networking|

Do you dread networking events? Is it difficult for you to make connections in forced situations especially with strangers? Or are you an outgoing, never met a stranger type of gal or guy but you never seem to meet the right people at networking events? Well, here’s your answer networking gamification, a  scavenger hunt. The [...]