Are you considering fleet graphics for your business? Is it time for a rebrand or have you never gone further than basic information and identification on your cars and trucks? If so, the Palmer Trucks, Kenworth of Indy fleet graphics are an excellent example of how to advertise your services without losing your message. Here’s [...]
We’ve all been there. Sitting in your trade show booth waiting for a prospect to interact with you. It’s the third day of an 8 to faint (8 am until late evening) show, and you don’t have the leads you’d expected. You don’t think the show has paid for itself, and as it stands you’re [...]
Before we discuss Honest Abe Roofing fleet garphics advertsing, here’s what an Honest Abe employee had to say about TKO Graphix. “I work for Honest Abe Roofing and have had TKO do many truck wraps for our company. They are always professional and very efficient. The quality of the wrap is flawless as well. Great [...]
What is the dawning of the age of Amazon? It’s how we not only expect our instant gratification to be fulfilled but are disappointed when it isn’t. In a recent meeting about recruiting and hiring best practices, the topic of the truck driver shortage in America came up. (What to do about the truck driver [...]
What would a company that does lawn care and landscaping be doing with their trucks in the snow? JC Lawncare is known for … well lawn care. We wrote about that side of their business last year, JC Lawncare Fleet Graphics, but did you know they do snow removal as well? They do, JC Lawncare [...]
The title should be “How to explain content marketing to someone who doesn’t consume content.” But that’s a bit too long for a title. So, here’s what inspired this post. Recently two friends who own growing businesses, both with more than 100 employees, and sales in excess of 10 million per year asked me to [...]
The other day I was chatting with a friend who has worked in advertising and marketing for more than 20 years. I asked him how he approached clients who came to him for a marketing plan. He shared several ideas, which I’ll share with you, but something he said rang true. “We work with a [...]
I’ve worked thousands of trade shows, and it only took me about half of them to figure out the mistakes I was making. So, please allow me to share the traps and pitfalls I fell into, so you don’t have to. Here are ten things I wish I’d known about working a trade show. My [...]
We’ve all made business decisions we’ve regretted. I’m in a bit of funk right now after I made a quick decision to move some of my publishing to a new site. It wasn’t what I expected. And that’s because I didn’t put enough effort into understanding what I wanted, nor did I do enough research [...]
Our first Holiday Wishes post was published in 2010, Your Ultimate Holiday Wish. We continued with Holiday Wishes 2011, Holiday Wishes 2012, Holiday Wishes IV, Holiday Wishes V, Holiday Wishes VI, Holiday Wishes VII, and Holiday Wishes VIII. Our newest compilation, Holiday Wishes IX, is our ninth edition. Over the years we’ve collected and posted hundreds of wishes. Many are sincere, some are [...]
